Caitlin Folgner: Principal in Laguna Beach, CA
Caitlin Folgner
Principal
Laguna Beach | United States
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Summary
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Work experience
caitlin.folgner.design
Principal | 01/2016 - Current
We focus on helping brands to identify, design, and deliver best-in-class products within their market.
Our design and management services aid in the expansion or refinement of product lines, guiding product design that continues to move brands forward. We focus on helping our clients continuously adapt and reassess the limits of where they can go, and how they can be market leaders.
By taking a design and consumer-focused approach, we analyze market data and opportunities. We pair this with trends and brand aesthetic, to create products authentic to each brand.
Business & Creative Services include: Branding & Story-Telling, Design Direction, Innovation & Futures, Market Analysis & Opportunity, Mens & Womens Apparel Design, Product Design, Product Management & Leadership, Strategy & Business Plans, Target Consumers & Profiles, Trend & Color Forecasting
Take a look at some of our projects at www.caitlinfolgner.com/design/.
Clients: Puma, Manduka, Burton, Sports Illustrated, Thrive Societe, Raj Swim, WGSN, Salomon, Target, Décor, JoyLab, Lifetime Fitness, Fight Camp, Transworld Business, Sanctuary Clothing, Laundry by Shelli Segal, Pelagic Gear, North Menswear, Super Good Vibes, CKTH, Hayden & Wyatt, Adessa, Salas, Aries-33; Interiors (Cerno), Finance (EP Wealth), Advocacy (Citizens Climate Lobby), Food/Bev (Duckhorn Portfolio, Huneeus Vintners, Terroir Life, Tablo Laguna, Proprietors LLC) + more
Oakley, Inc.
Design Manager & Senior Designer (Womens & Mens AFA) | 09/2013 - 02/2016
• Partnered with Managers to lead AFA seasonal design, reinvigorating Oakley brand and relevance
• Drove vision across verticals and global regions within Performance, Sportswear, & Innovation
• Pioneered alignment and momentum on key initiatives: Athlete, Action Sports, Advanced Concepts, Brand Filter, Color Filter, Fit (M&W), Innovation, Performance Apparel, Trend & Color
• Design Direction (Womens Swimwear): Realigned aesthetic and opportunity for licensed business
• Design Lead (Mens & Womens Training Apparel): Refreshed aesthetic, and reset $32m business
• Design & Merchandising Lead (Mens & Wmns Vault): Reset mismanaged $45m business
VF Outdoor, Inc.
Manager & Senior Designer (Womens Activewear, Lucy & The North Face) | 12/2011 - 07/2013
• Design Lead for $40m business (Womens Training, Yoga/Studio & Accessories categories)
• Delivered collections per category from concept, through design and development, to approval
• Recruited to reimagine brand as a market competitor; Oversaw and mentored junior designers
• Rated 'Top Two Fastest Growing Brands in Women's Outdoor Apparel' (2013-2015)
Polo Ralph Lauren
Manager & Senior Designer (Womens Apparel, Collection Brands) | 07/2006 - 02/2011
• Created seasonal concepts for Black Label, RLX, Collection Denim, Charity Brand ‘Pink Pony’
• Supported SVP Wmns Black Label in design & management, improving processes within division
• Lead Designer for Activewear, Denim, Knitwear, Outerwear, Sportswear, Sweaters, Wovens
• Achieved Mr. Lauren’s vision of RLX x Black Label collections, collaborating with SVP RLX Design
• Realized Mr. Lauren’s vision for a Denim destination within Collection Brands, thru Black Label
• Helped launch Mr. Lauren’s ‘RL Collection Denim’, built off the success of Black Label Denim
• Lead Womens Black Label Branding overhaul that reinvigorated product and brand aesthetic
Education history
Parsons School of Design
AAS
University of California, San Diego
Bachelors, Double Major
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