Caitlin Moffitt: Communications Coordinator in Salt Lake City, UT

Write and distribute local and national press releases about company growth, education-related topics; handle media inquiries and coordinate interviews and statements for CEO and company president; create communication plans for specific events, announcements and products; oversee communications team efforts; distribute tasks between two copywriters; collaborate with marketing director on communication-related projects; monitor news daily for story leads specific to company mission and audience; create and launch email marketing campaigns using Marketo; monitor and track results from marketing campaigns; copy edit marketing materials for distribution; manage social media accounts; create and manage social media campaigns; coordinate social media and communication strategies for events and trade shows; plan annual all-company meeting; assist in event-planning for local and regional events.

Monitor all company social media platforms; assisted marketing team in launching a company rebrand; created social media campaign, #Reach, and implemented strategy across applicable social media platforms; drafted weekly list of tweets for CEO to use from his personal account; monitor competitors’ social media use; wrote content for company blog; scheduled tweets using HootSuite; initiated use of new social media platforms for company use (Pinterest, LinkedIn, Google+, Instagram) in addition to Twitter, Facebook and blog; tracked social media followers and interactions to monitor growth and audience; created over 50 personal Twitter accounts and Hootsuite accounts for Graduation Alliance employees to use at their discretion; provided training workshops about social media; monitored interactions with Facebook Insights and Hootsuite Analytics.

Marketing: Assisted marketing team with advertising opportunities; promoted products in various print and online outlets; collaborated with design team for advertisements; explored new marketing strategies for JJ Cole brand and pitched to leadership team; managed portion of budget and tracked spending each month Social media: Updated and maintained all JJ Cole social media platforms daily; increased total social media audience by about 15% over six months; planned various social media campaigns; recorded social media impressions bi-monthly to ensure growth and reach. Public Relations: Wrote content for weekly emails distributed to retailers; collaborated with PR agency on editorial placements and media opportunities; organized product reviews and giveaways for blogs; recorded “impressions” for online and print editorials to attain goal; collaborated with pregnancy magazines for editorial features.

Working as a tutor and mentor for a media class; help students understand media theories and effects; guide students on team projects; grade weekly quizzes; hold bi-weekly office hours for students seeking help.

Assisted the Media Relations, Internal Communications and Event Planning team with various duties, including: writing and distributing press releases, coordinating interviews with reporters, writing and publishing articles for the employee newsletter, assisting in creating social media campaigns, planning various events (ranging in size from 50 guests to over 1,000 guests), copy-editing fact sheets and items for internal communications, participating in the company's media training, and assisting in video shoots.

Teaching Assistant: Tutored 20 students in introductory news writing class on a weekly basis; created weekly quizzes for students; held office hours for walk-in assistance. Intern: Conducted an investigative journalism report regarding professors’ non compliance to textbook publication rules. Report led to inquiry by the university’s compliance office.

Contributed up to three articles a week for the tri-weekly Utah Statesman student newspaper; utilized knowledge of AP style; conducted interviews; worked with photographers; consistently met deadlines.