Cal Zupan: Catch Surf in Los Angeles, California

Drive store operations, financial performance, and team leadership to ensure a high-functioning retail environment that aligns with the brand’s vision and growth objectives. Key Responsibilities: P&L Management – Oversee profit & loss analysis, budgeting, and cost control to maximize profitability. Sales & Inventory Management – Track weekly and monthly sales performance, manage inventory levels, and optimize purchasing strategies. Operations & Team Leadership – Supervise scheduling, payroll, and day-to-day operations to enhance efficiency and productivity. Customer Experience – Ensure exceptional service standards, resolve escalated issues, and enhance overall client satisfaction. Loss Prevention & Compliance – Implement strategies to reduce shrinkage and maintain compliance with company policies. E-Commerce & Marketing – Support DTC sales, e-commerce fulfillment, and assist with social media initiatives to drive brand engagement. Hiring & Training – Recruit, onboard, and develop a high-performing team to create a strong, collaborative work culture. Committed to optimizing financial performance, streamlining operations, and fostering a results-driven team to drive sustained growth and brand success.

Drive store operations, financial performance, and team leadership to ensure a high-functioning retail environment that aligns with the brand’s vision and growth objectives. Key Responsibilities: P&L Management – Oversee profit & loss analysis, budgeting, and cost control to maximize profitability. Sales & Inventory Management – Track weekly and monthly sales performance, manage inventory levels, and optimize purchasing strategies. Operations & Team Leadership – Supervise scheduling, payroll, and day-to-day operations to enhance efficiency and productivity. Customer Experience – Ensure exceptional service standards, resolve escalated issues, and enhance overall client satisfaction. Loss Prevention & Compliance – Implement strategies to reduce shrinkage and maintain compliance with company policies. E-Commerce & Marketing – Support DTC sales, e-commerce fulfillment, and assist with social media initiatives to drive brand engagement. Hiring & Training – Recruit, onboard, and develop a high-performing team to create a strong, collaborative work culture. Committed to optimizing financial performance, streamlining operations, and fostering a results-driven team to drive sustained growth and brand success.

In my role as the face of the brand at Catch Surf, I am dedicated to fostering customer relationships and ensuring seamless store operations. My responsibilities include training and developing associates to enhance their skills and drive store performance. Key Contributions: Strategically attract, train, and develop top talent to effectively represent Catch Surf. Prioritize customer needs by exercising sound judgment in all service interactions. Establish and uphold high standards for store operations and daily practices. Maintain vigilance regarding security and loss prevention to protect store assets. Recruit candidates for open positions while adhering to company standards. Provide coaching to the retail team on sales techniques, product knowledge, and operational responsibilities to maximize effectiveness and results.

At Catch Surf, I contribute to cultivating an environment that embodies the brand's values and ethos. I prioritize customer needs by using sound judgment in all service interactions, ensuring a positive shopping experience for each guest. Key Responsibilities: Foster a welcoming atmosphere that aligns with Catch Surf's mission and identity. Develop and maintain high standards for store operations and daily activities. Maintain constant vigilance regarding security and loss prevention to safeguard assets. Champion a "customer-first" culture within the team and store. Recruit and select candidates for job openings in accordance with company standards. Provide coaching to the retail team on effective sales techniques, product knowledge, and operational functions.