Caleb Kamins: Online Editor & Marketing Operations Analyst in Denver, CO

• Utilized Social Studio to conduct social listening and track trending topics relevant to Firefly Partners • Increased email click-through rate by creating newsletters to promote Firefly Partners content, partnerships, and projects • Conducted market research to identify top 3 trends of competitors on Facebook, LinkedIn, and Twitter • Created organic content through Canva and photoshop to promote brand image

• Collaborated with C-Suite Level staff to optimize social media presence, which was constituted by a KPI of 10% increased viewership/shares. • Proposed content analysis to improve Sink Twice brand awareness and increase gross revenue by 136% • Improved customer outlook by increasing Amazon customer reviews by 12% • Evaluated current video marketing promotions to offer 2 new target demographics APPLIED CLASS PROJECTS Marketplace Simulation • Cohesively worked with a team of six to navigate a real-world business simulation that involved strategic and tactical planning, marketing opportunity analysis and segmentation, brand design, and new product development. • Generated highest consumer satisfaction ratings (in competitive landscape) by designing 3 new products based on consumer needs and insights. • Designed targeted advertising which was rated X by a simulated customer panel for correctly representing consumer needs. • Closely monitored competitors to predict the direction of competitive moves and adjusted marketing tactics in reaction to competitor strengths. Product Development | Justin's Nut Butter • Critically analyzed a product failure using the lens of the StageGate process for new product development. Compiled findings in a summary report for management. • Analyzed the strategic attractiveness and competitive viability of five category expansion efforts for the Justin's Nut Butter Brand (i.e. Honey, Frozen Breakfasts, etc.). Displayed findings in highly visual MS PowerPoint report for top management • Utilized Twitter social listening data to uncover consumer insights for on-the-go snack packaging Market Research | Rachio • Completed market research by assessing the impact and relevance of various demographic, psychographic, geographic, and behavioral consumer traits including the level of education and the annual income of consumers in specific zip codes • Researched Rachio's current distribution channels such as Home Depot, Best Buy, and Amazon to determine if expansion into new distribution channels (i.e. Target and Walmart) is in Rachio's best interest Performance Analysis | Noodles & Company • Used Claritas PRIZM to layer psychographic and behavioral characteristics on to geographically identified target segments • Completed a statistical analysis to determine which consumer variables significantly impacted Noodles' overall performance • Developed a new proposed entrée by assessing consumer preferences and analyzing the feasibility of offering a new dish, which included calculating the Economic Order Quantity (EOQ) of required ingredients