Kelli O'Leary: Sr. Creative Marketing Operations Manager / PM in Garden Grove, CA

Collaborated across marketing teams to spearhead the development 50+ yearly US GTM plans, toolkits, and assets, and oversee budget management. Created a marketing initiative planning process and increased productivity by 20%. Organized and communicated updates and changes to applicable stakeholders on all departmental projects. Acted as primary liaison and communication "bridge" day to day between Creative Services, Brand, Merchandise, Legal, Global & Product teams,solving conflicts, building relationships, and creating a culture of transparency between departments. Oversaw project management and planning tools: 1. Implemented Airtable software to create a global marketing calendar roadmap and cross functional visibility. 2. Optimized DAM(Bynder) to improve organization and usability for sales and account teams both domestic and globally. Lead all areas of creative operations, workflow, resourcing, and process across creative and localization activities. Directly managed 15+ print projects yearly including; vendors, contracts, RFQ's and timelines. Managed 10+ packaging and hangtag projects with the materials team. Created and maintained all key project and department documentation and presentations. Resourced and managed 3rd party vendors in execution of creative projects. Ensured effective collaboration and information sharing with cross functional partners.

Lead and directed a team of project managers, in-house and external designers, video production, and photographers and sample coordinators in driving deliverables and allocating appropriate resourcing. Implemented effective WFH strategy during COVID shutdown to continue delivering on campaign priorities. Managed the department PM/marketing tools, optimizing the platforms to increase usability with employees and providing training to all marketing new hires. 1. Jira 2. Confluence 3. Elastic Implemented & maintained the Data Asset Management system (Bynder) 1. Managed the data input, proper taxonomy, and imagery upload for every creative project. 2. Supported cross-functional teams in utilizing + integrating the system. Responsible for project intake and studio planning to aid in execution of 50+ yearly marketing campaigns. Directly managed & coordinated larger company/marketing initiatives. Facilitated all weekly stand-up meetings + creative reviews. Preflighted new projects to ensure required assets and information are provided before moving to team assignment. Implemented centralized information, timelines, and workflows into the project management system. Coordinated departmental, cross-functional or global teams, focused on delivering new or refreshed creative assets. Developed and maintained project plans, schedules, and budgets, while identifying and mitigating potential risks and issues. Cultivated team collaboration among graphic designers, front- and back-end developers, photographers, videographers and copywriters. Managed 15+ yearly print projects company wide, including vendors, RFQ's, budgeting and timelines. Maintained up-to-date knowledge of project management methodologies, best practices, and processes.