cameron carolus: Data Account Executive in Dennver, CO
cameron carolus
Data Account Executive
Dennver | United States
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Work experience
Sovrn
Data Account Executive | 04/2019 - Current
Sovrn is a Supply Side Platform /Ad Exchange and Data Collective, (i.e. data collective representing mobile, desktop, commercial intent, and engagement data). Representing 20K publishers and sites across the open web.
? Determine sales strategy and develop and nurture sales pipeline for 100+ accounts across a variety of verticals including: DSP's (Demand Side Platforms), DMP's (Data Management Platforms), Data Aggregators, and Marketing Companies
? Maintain control of fluid and intricate sales cycles from prospect identification and qualification to integration and contract close
? Grew existing pipeline by 45% totaling $400,000 over the past 6 months
? Exceeded sales quota by 120%, totaling $187,000 in new business
? Aggressively prospect new business opportunities both nationally and internationally through a variety of research methods
? Conduct executive board presentations of Sovrn's suite of products via Google hangouts or in person
? Develop relationships with clients in multiple departments, (i.e. product, marketing, sales, business development up to C-Suite) with a
focus on continued partnership to best understand and deliver to their business
? Analyze client goals and develop a marketing strategy across various mediums to successfully showcase how Sovrn's niche and scalable
data products could add value or incrementality
? Leverage AWS QuickSight to analyze mobile and desktop data volumes to highlight performance metrics while utilizing Salesforce to properly track sales funnel and document all activities
? Collaborate cross-functionally with internal Marketing, Product, Engineering, and Account Management Teams to improve business
operations
? Create and deliver customized RFP's (Request For Proposal) to clients that resulted in numerous contract wins
Crescent Crown Distributing
Sales Representative | 02/2018 - 12/2018
Sells and delivers over twenty-six million cases annually throughout its distribution territories in Arizona and Louisiana, making Crescent Crown the
11th largest distributor in the United States.
? Responsible for growing distribution and increasing volume in key accounts
? Improved total portfolio market share and brand visibility by 30% through increased display execution
? Identified opportunities to increase volume trends by +28% through DSOF (Display Support Of Feature) and by finding solutions to reach
business objectives
? Exceeded monthly volume and distribution goals of supplier brands through strategic selling, planning, and multi-touch point promotion
strategy
? Utilized Salesforce and Nielsen database for cross-functional purpose to enhance selling solutions
? Drove product programming through execution of National ads, programs, and support of professional sport sponsorships through store
merchandising and retail marketing POS
? Delivered professional sales presentations to chain managers while balancing company priorities and customer needs
? Fostered a culture of integrated partnerships between supplier teams and chain managers cultivating long-term relationships
CenturyLink
Enterprise Account Manager | 01/2017 - 02/2018
Information Technology leader delivering hybrid networking, cloud connectivity, and security solutions to customers around the world.
? Created solutions for customers based off pain points to enhance business drivers and enable growth
? Increased sales volume 40% by adding 14 new clients in the Los Angeles territory
? Consistently exceeded monthly sales quotas by more than 6% by pursuing leads and new prospects
? Achieved top sales recognition for highest grossing revenue out of 48 sales representatives nationwide
? Pioneered prospecting templates used as best practices for sales leadership generating a sales funnel 5x my quota
? Created strategic account plans to increase retention, up-sell, and cross-sell into existing accounts
? Managed internal eco-system to ensure customers' expectations and needs were met
? Built client relationships by acting as a liaison between the customer service and sales teams
SpotX
Client Managed Services Specialist | 04/2015 - 10/2016
SpotX is the leading global video advertising platform that enables media owners and publishers to monetize premium content across desktop,
mobile and connected TV devices.
? Responsible for implementation of campaign KPIs, timelines, budget, reporting and optimization
? Awarded highest customer retention rate (Q1-Q3 2016)
? Initiated and managed SEO/SEM for strategic campaigns, saving customers' on average $80,000 through a 30% decrease on inefficient
spend
? Managed campaigns valuing over $10 million quarterly, maintaining a profit margin of 60% and above
? Successfully executed innovative ads focused on engaging endemic and broad audiences, resulting in significant business gains and increased impressions
? Primary client contact on assigned accounts, responsible for cultivation of long-term strategic relationships and earned a reputation for
exceeding service standard goals
Education history
University of Colorado
Bachelor of Arts and Sciences | 2011 - 2015
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