Cameron Gabriel: eCommerce Merchant in Ashland, OR

• Manages category assortment and visual merchandising for the site. Is the creator and driver of website strategy. Manages seasonal liability of products, tests new products and works to expand the online assortment. • Executes detailed comp segment and item grade analysis. Develops comprehensive action plans aimed at driving category sales and margin and improving customer acquisition and retention. • Creates, develops and manages high impact strategic initiatives for the organization. Designs launch plans and strategies for these initiatives and works with cross functional teams to implement. • Develops scalable nex gen product taxonomy and navigation aimed at improving customer experience, conversion rate and SEO relevancy. Works with IT and UX to create, test and implement. • Performs in depth competitive analysis to identify strengths, weaknesses, threats and new opportunities. Researches best in breed ecommerce retailers both inside and outside the industry looking for site el

• Developed, executed and managed overall digital marketing effort for the company. • Wrote, proofed and optimized content for the web. Guided landing page layouts, navigation and taxonomy to insure a consistent and satisfying user experience. Tested pages and made site updates via CMS. • Created and proofed print ad copy and press releases. Managed a digital platform for these and other media efforts. • Designed, developed and deployed email marketing campaigns and conducted post-mortem analysis. Created and gathered content for newsletters. • Created online advertising campaigns that reflected and reinforced the QSC brand image, increased its exposure and created intrigue and excitement with customers. Managed campaign budgets and marketing spend. • Created, executed and managed promotions utilizing a number of marketing vehicles including email, print, web and social media. • Negotiated co-sponsorship from key dealers, media partners and vendors. Measured online campaigns. • Designe

• Designed and developed new products and product lines that were exciting to customers, fit with Harry & David brand image and fulfilled the margin requirements of the business. Brought dozens of new products and several product lines into the Harry & David Assortment. • Worked with Channel Merchandising, Marketing, Product Design, Creative Services, Planning and Purchasing to bring these products to market and make them successful there. Helped develop Merchandising and Marketing Plans around them with consideration for multiple channels including retail, direct, wholesale and Business to Business. • Developed and recommended seasonal and core product mix. • Determined pricing, placement and positioning of products. Engineered products to meet target cost, retail and margin. • Performed in-depth competitive research and analysis and identified strengths, weaknesses, threats and new opportunities. Developed new products and marketing strategies that responded to these. • Product Lifec

• Product Development and Design. Negotiated with domestic and Chinese vendors. • Launch and lifecycle planning. • Promotional creation, execution, management and post mortem analysis. • Key account management. • SEO and copywriting. • Social Media and email marketing. • Trained staff in key account management, ecommerce merchandising, sales reporting, negotiation tactics, competitive analysis, web analytics and utilization and management of Social Media Marketing vehicles.

• Bought and merchandised products for a robust online and catalog assortment in a wide variety of music industry tech categories including Live Sound, DJ, Lighting, Recording, Computers and Peripherals, Software, Signal Processing, Consumer Electronics and Keyboards. • Negotiated deals, exclusive product offerings, exclusive promotions, program discounts, invoice terms, shipping and allocation of new products. Leveraged a variety of marketing vehicles to acquire and promote deal inventory. • Designed exclusive products. Managed lifecycles. • Crafted catalog and online promotions, and developed marketing plans to support them. • Paginated catalogs and determined assortment and layout of pages. • Performed extensive competitive pricing analysis, and looked for opportunities to drive top line sales and margin. • Sought out new products and vendors and reviewed them for inclusion into the assortment. Established and cultivated collaborative partnerships aimed at growing the business and

• Performed daily changeovers in a rotating repertory theater showing 11 plays a year in three theaters. Responsible for understanding every aspect of the assembly and breakdown of each set in order to maintain the integrity of the design. • Involved in a variety of tech functions to this end, including setting lighting and sound electrics and ground rigging; testing motor driven scenery and drop boxes; repairing decking and scenery; coordinating the shuffling and storage of scenery. • Set and tested lighting and sound equipment. Setup, ran and maintained programs used to control motor driven scenery. • Extensive trap and grid work. Set up and worked fly and pin rails with a variety of counter balance and chain driven systems. • Involved in the pre-season production of sets. • Trained employees. • Served as the checkout on a wide variety of shows, coordinating the activities of team members and insuring the complete readiness of the set and props for the run of the show. • Ran shows, t