Cameron Moore: Sr. Digital Designer in Redlands, CA

Create and design brand consistent digital content including images, GIFs and motion graphic animations Produce, shoot, and edit internal department videos including interviews and explainer videos. Design physical brand apparel, banners, pins, and print promotions Organize and catalog all brand media, photos, and brand digital assets Create and design internal brand identity for various departments Redesigned and laid out internal company wide magazine.

Oversaw the planning, execution, and reporting of paid campaigns with objectives ranging from direct response to branding and awareness. Analyze performance data and provide insights/recommendations and appropriate action plans based on conclusions. Developed Content Strategy and Content Calendar. Copyedited, scheduled, and published social media content. Established Social Media brand voice and guidelines. Created social media marketing assets - memes, GIFs, and videos. Produced, shot and edited video content from events and brand pop up shops.

Supplied critical counsel, guidance and leadership to clients in the areas of paid social media, search, display and content strategy. Presented optimization recommendations and data performance updates to clients. Developed social media Content Strategies & brand voice guidelines. Crafted copy, schedule, and publish content on social media channels. Ideated, designed and produced on-brand content including memes, GIFs, motion graphics, podcasts and videos. Produced/Edited client Podcasts as well as created original music.

Ideated, produced and created compelling on-brand content —including but not limited to videos, photos, gifs, and infographics—for company---wide properties, LOBs, and paid partnerships Developed assets for paid ad campaigns for Instastory activations. Managed creative photos direction for Marvel.com redesigned* Designed Social Media assets for the Marvel Funko Short’s campaign including memes, gifs, and trailers**

Managed 70+ social media accounts day-to-day across all channels Grew overall social media footprint by 20% in 18 months. Organically grew Instagram following from 50K to over 1M. Lead creative direction for the #HipHopBrackets campaign which gained 475k engagements and 14.3M impressions. Launched the BET Periscope account and grew the followers to over 10k within the first three months. Instructed on-air production team on how to optimize original digital content for social media distribution Worked with Marketing Integration team to generate revenue in paid partnerships on social.

Created social media platform specific marketing assets for TV Shows, Award Shows - memes, GIFs & video.