Cameron Powell: Lane Bryant, Associate Merchant in Columbus, OH

? Analyze and react to business trends through weekly analysis and hind-sighting to develop assortment strategy ? Protect core pants business, analyzing replenishment models through monthly touch points with planning and allocation, while working with vendors to ensure timely production through speed models ? Develop test and learn opportunities to understand and respond to white space opportunities i.e alternative fits, fabric technology, shaping/slimming technology, etc. to drive profitable growth ? Manage quarterly trend collections for ecommerce, working with merchant leads and design teams

Built assortment strategies for LB Active utilizing market research and competitive analysis while working within pre-approved financial parameters. ? Worked with Planning team to implement a "best practice" for markdown process, now being utilized across the Ascena Plus Segment (Lane Bryant, Cacique, Catherine's) ? Executed a "Super-Season" strategy within Flex PLM through partnership with our Strategic Initiatives team to align with Outlet business strategy shift to streamline design processes and ease of purchase orders for merchants

Worked with Merchandise Manager and Buyer to develop a launch plan for petites while working cross functionally to ensure proper marketing support and overall site experience ? Assorted trend driven, online exclusive "Fast Lane" capsules through partnership with market vendors

? Remained up-to-date on fashion trends to make styling decisions ? Built and maintained on going clientele through exceptional customer service ? Studied product knowledge for each shoe vendor to educate customers

? Decreased sales deficit by $30,000 by on going coaching of sales staff ? Communicated department needs with buying team through weekly communication

? Managed samples through the use of fashion GPS ? Pulled samples for publications and stylists based on editorial themes