Cameron Raidy: Western North America/ Texas Regional Sales Manager in Santa Monica, CA
Cameron Raidy
Western North America/ Texas Regional Sales Manager
Santa Monica | United States
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Summary
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Activity
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Work experience
Anthony Innovations
Western North America/ Texas Regional Sales Manager | 09/2021 - Current
Managing $4M Sales Territory/ New Business Development, Quota 25% Growth Yearly
FASTENAL
National Accounts Manager | 03/2021 - 09/2021
Tasked with $8M Quota of New Business Development
IPEX USA
Southwest Regional Sales Manager | 06/2018 - 02/2021
Los Angeles, CA June 2018 - Feb. 2021
A $2 Billion industry-leading U.S. OEM manufacturer of thermoplastic pipe, valves, fittings, pumps and related products for plumbing and mechanical applications. Responsible for sourcing new accounts and maintaining existing accounts for the Southwest Territory (the company's largest, including California, Arizona, Nevada and Utah).
Southwest Regional Sales Manager
* Met or exceeded monthly sales and profit quotas every month consistently being the most profitable with the largest accounts in the U.S. and Canada
* Outperformed 10 other regions of which many had longer tenured Sales Managers
* Managed and trained 5 sales reps across 4 States / $ 4 M+ in Accounts
* Added $1 M+ in sales
* Secured major projects such as: Facebook and Adobe HQ in San Francisco Bay Area through completion
* Sold comprehensive range of integrated solutions for engineers, contractors, architects, distributors and end-users in commercial, institutional, and industrial building projects
* Utilized Salesforce CRM and Construct Connect Insight software to track bidding and specifications for jobs from completion to order
KNAUF INSULATION/ USG
Southwest Territory Manager | 05/2017 - 05/2018
(United States Gypsum Co.) Los Angeles, CA May 2017 - May 2018
A $40 Billion global insulation manufacturer specializing in commercial and industrial building applications
Southwest Territory Manager
* Added 10 new dealer accounts to quickly boost bottom line by $1M+
* Managed 5 Sales Reps / $4 million Sales Territory (including California, Arizona, Nevada and Hawaii)
* Spearheaded the effort to secure the new Los Angeles Rams NFL Stadium project with Far West Contractors through job completion
TAYLOR ADHESIVES
West Coast Sales Director | 06/2016 - 01/2017
* Grew Business by $3 million+ (from $10 million to $13 million+) in a 3-year period
* Spearheaded the sales effort that achieved the exponential growth rates required to meet an earn-out quota for the sale of the company to its private equity buyer.
* Achieved target sales goals month-over-month, including a personal record- 30% growth in one month
* Developed the new best-selling and performing wood adhesive in the country to compete with others
* Created 2 new private-label programs for the top distributors in the territory to boost sales
* Created incentive rebate programs for top distributors in the territory later adopted nationally
* Developed and led sales trainings for OEM private label products for Home Depot & Lowe's employees
TAYLOR ADHESIVES
Senior District Manager - West | 04/2015 - 06/2016
* Responsible for the largest and most profitable region in the country Re-Branded and Re-Formulated Old Products to create new revenue
* Managed approximately $13M in sales volume from wholesale flooring distributor accounts spanning 13 Western States and Canada
* Created new marketing and sponsorship events, including a successful charity Golf Tournament
* Traveled extensively to accounts in every state in the region - 60-80% travel
* Conducted and organized distributor sales and training meetings and product-knowledge seminars
* Attained competitive intelligence and reported activity to senior management
TAYLOR ADHESIVES
District Manager | 06/2013 - 04/2015
* Achieved a record 10% cold-contact conversion rate in a national inside-sales marketing campaign reaching 1,500 potential customers
* Introduced new products to distributor salesforce, counter sales, and inside-sales personnel
* Developed key relationships with decision-makers at strategic accounts
Social Media
Sales & Marketing Intern | 06/2007 - Current
* Utilized social media outlets and marketing strategies to promote company's services
* Participated in quarterly planning meetings concerning future marketing campaigns
Adhesive Laboratory Intern
* Worked with Marketing, Purchasing, Raw Materials, and Freight divisions daily
* Assisted laboratory chemists with new adhesive products
Production Intern- Assembly line, inventory, labeling, fulfilling orders, and shipping coordination
Education history
Cox School of Business
Southern Methodist University, Dedman College of Humanities & Sciences
Bachelor of Arts
University of Southern California, Marshall School of Business
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