Camila Bernal-Sierra: in San Diego, CA
Camila Bernal-Sierra
San Diego | United States
Skills
No information
Interests
- all digital marketing areas.
- entrepreneurship
- sport
- self growth
- reading
- network
- travel
- indoors and outdoors activities
- sports
Industries
Bike
Fashion
Lifestyle
Outdoor
Streetwear
Surf
Summary
No information
Activity
Projects
No information
Work experience
Zurple Inc.
SEARCH ENGINE MARKETING (SEM) SPECIALIST | 01/2014 - 02/2015
• Developed, monitored and optimized search marketing campaigns (PPC) for 300 clients in the real estate industry.
• Utilized various online platforms through deciding budget allocation to improve KPIs.
• Defined, delegated and implemented strategies and optimizations based on analyzing large historical data, current performance, and client expectations.
• Followed processes to measure results, report findings, implement goals while also providing feedback to the processes improving overall team performance and productivity.
• Experienced with Google Docs, Google Adwords, Bing AdCenter, Facebook Ads, Reply advertising platforms.
Power Digital Marketing Inc.
DIGITAL MARKETING INTERN | 06/2013 - 12/2013
• Helped the agency identifying client’s non-paid (SEO) and paid marketing campaign’s results, key conclusion and guiding actionable recommendations by developing monthly reports using Google Analytics and moz.com tools.
• Assisted 9 agency’s clients to increase their organic Google rank, desirable traffic and sales by supporting the design and execution of digital marketing campaigns focused on SEO principles including web-copy-content keyword optimized.
Capital Bank
DIGITAL MARKETING STRATEGIST | 07/2013 - 12/2013
• Developed social media marketing strategies following previous competitors’ analysis and research’s findings for a successful social media presence on Facebook, Twitter, LinkedIn, Google + and Yelp.
• Developing a comprehensive keyword research and map to recommend website improvements based on digital marketing and SEO principles.
• Identified Capital Bank’s online opportunities and weaknesses by understanding 14 main competitors’ (Orange County 7 and San Diego County 7) online presence through a competitive analysis.
Entrepreneur Society, SDSU
SOCIAL MEDIA MANAGER | 08/2012 - 07/2013
• Updated social media portals daily, increasing the traffic, engagement and total people reached by over 280%.
• Planned, executed and manage social media campaigns increasing likes, members and event attendees.
• Generated engagement and interesting content by communicating with internal teams, researching news, media, competitors and analyzing previous content results.
• Interacted friendly with fans to increases engagement and generate more both-way communication with fans and prospective fans.
• Stayed updated with trends on related topics and social media channels using Google Alerts, news research, blogs and social networks.
Education history
Corporación Universitaria Lasallista
Bachelor | 2004 - 2009
San Diego State University
MBA | 2012 - 2013
Connections
Companies (0)
No information