Candice de la Cruz: Head of Business Development & Sr. Account Manager - Accessories & Apparel in Long Beach, CA
Candice de la Cruz

Head of Business Development & Sr. Account Manager - Accessories & Apparel
Long Beach | United States
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Work experience
My Sale Group
Head of Business Development & Sr. Account Manager - Accessories & Apparel | 06/2013 - Current
Responsible for $1.5m+ a month in sales revenue from 80+ suppliers across the US and Canada. Contributing over $19m (30%) annually to the total company
revenue.
- Consistently delivers an increase in annual sales: 2020: +125%; 2018: +10%;
2017: +12%; 2016: +19%; 2015: +22%; currently on track to deliver a 100%
increase in sales in 2021
- Managed inventory levels; $600k annual spend with a 90% sell through on
first-run product (2015-2018)
- Sources new suppliers & products for future sales; converts $600k-$1m of new
business annually
- Sources new product from national trade shows: Magic Las Vegas, Platform,
ASD, NY Now, Outdoor Retailer, Agenda, Atlanta Shoe Show, FFANY, and more;
travels often for supplier appointments
-Maintains relationships and manages all aspects of accounts: sales, planning,
pricing, marketing, product merchandising, purchase orders & deliveries,
returns, and payments to maximize overall account performance
- Negotiates prices and buying terms
- Strong analytical skills; writes reports, forecasts sales, and keeps up-to-date
with trends
- Presents category recommendations monthly, quarterly and yearly, including:
financials, trends and future plans. Regularly reviews performance indicators.

Amaryllis Apparel
Account Manager | 10/2018 - 09/2019
Oversaw Zulily, Groupon, Amazon and Jane accounts to maximize both revenue
and margins while maintaining account relationships; responsible for $1m in sales per month
- Partnered with design development to ensure the assortment meets the customer and business needs including price, fit, and design; planned 150+ new
SKU launches monthly
- Managed purchase orders; daily communication with factories to monitor
production and shipment ETAs to ensure deadlines were met
- Reported and analyzed sales numbers weekly, monthly, and quarterly to ensure
e ective sales management
- Assisted in inventory management and monitored stock levels
- Travelled regularly for meetings and product presentations
Crossroads Trading
Assistant Store Manager | 05/2012 - 02/2013
Pac Sun
Assistant Store Manager | 06/2009 - 05/2012
Education history
Art Institute - North
BS | 2009 - 2013
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