Carlos Albino: Graphic Design Manager in Grand Haven, MI

Accountable for all graphic design activities within the consumer design department. Manage BISSELL’s global product branding strategy. Responsible for preserving a consistent look and feel across all products globally. Responsible for projects deliverables, graphics designer’s workloads and personal development. Accomplishments •Reduced custom parts inventory 50% by globalizing BISSELL’s branding strategy. Developed product graphics guidelines document to support BISSELL’s new global visual brand language. •Identified opportunities to enhance the brand experience. Reached alignment within multiple product categories to have a consistent look and feel through out all product communications including pop and packaging. •Managed the design and implementation of all internal communication tools to support BISSELL’s brand activation efforts. •Advised three design agencies on the development of BISSELL’s new brand equity guidelines. Supported marketing directors on the execution and implementation of the new packaging and pop strategies. Ensured design agencies executed the newly developed guidelines seamlessly across all media and touch points.