Carlos Espinosa: in Evanston, IL

• First-ever marketing designer at Sensor Tower, a leading provider of marketing intelligence and insights in the global app economy • Manage rebranding strategy with VP of Marketing to establish new branding guidelines and design templates to ensure consistency within the company • Collaborate with mobile insights on content creation featured by top media (Washington Post and New York Times) • Create a variety of marketing deliverables to increase inbounds and client subscriptions; landing pages, emails, case studies, blogs, one-pagers, social media posts, and report graphics • Manage Content creation for Account-Based Marketing (ABM) campaigns, content marketing and demand gen

• Served as lead designer for two companies looking to expand their market share within the beverage industry • Strategized with companies' CEO and upper management to define a marketing strategy for new products being launched within the next year • Managed website content and collaborate with the Marketing Coordinator to create promotional content for social media exposure, Amazon ads, and other print and digital assets • Coordinated product/lifestyle photography • Lead packaging design projects by creating new beverage labels, editing existing labels, and designing packaging trays • Completed the standardization and implementation of branding guidelines, to ensure consistency among content being produced globally

• Served as 1 of 3 in house designers that partnered with project coordinators to produce content for clients in Real Estate, located in various regions across the United States • Built standardized templates for email communications, pop-up ads, and catalogs • Managed multiple projects from different coordinators at once, and ensured that all work was being executed efficiently and timely • Created a better user experience by utilizing Illustrator to simplify content referenced by clients (i.e. road maps and floor plans)

• Collaborated with the Marketing Team to produce original content for client requests. • Operated within rigorous branding requirements for prominent clients such as Disneyland, Princess and Royal cruises, Caesars Palace, and a variety of other casinos located in Las Vegas, Nevada. • Extensively utilized Photoshop, InDesign, and Illustrator to layout dense content, manipulate images, create mock-ups, and retouch photos from previous photoshoots. • Designed custom die-line prints for menus, ads, and posters.