Carlos Martinez: (Founder) Marketing Event Manager in San Diego, CA

Built thriving event management and marketing consulting business specializing in nightclub marketing, experiential events and designing promotions that engages and targets client’s needs. Established exceptional industry relationships and managing all aspects of marketing and event planning from creative marketing (traditional, guerilla and social media) to community and social media engagement, corporate trade shows, product branding and leaving desired footprint with guests and consumers. • Grew company from zero to $250K in annual revenue, grossing over $3 Million per year for clients and establishing Impact Productions as the San Diego market leader. • Compose proposals and secure event sponsorships, book and coordinate talent/celebrity hosting and performances, negotiate contracts and execute all hospitality and technical riders. • Work closely with board members, venue owners and executive management on ROI/B2C strategies, sales, weekly forecasting, problem resolution and developing a stronger guideline in profitability. Create event recaps and direct reports to assess the successes per campaign and events. • Provide leadership as part of the executive team, overseeing all marketing functions and executing a strategy that supports and extends marketing initiatives, that develops and drives brand awareness, growth and retention. • Create unique promotions; marketing campaigns and brand messaging that capture and engage targeted demographics through the "3 Screens" of today’s generation, which are computers, tablets and smart phones. Direct in-house graphics department in all marketing design for all swag give-aways, digital and print collateral. • Review the results of analytics KPR and KPI’s including sales, email, social media and mobile marketing response to determine profitability and make changes to future programs and strategies as needed. • Responsible for all aspects of event strategizing and on-site management, scheduling and executing full campaign launches and implementing marketing and promotions programs from concept to rollout. • Event site research and designated marketing area selection, build and develop vendor relationships, hiring of ambassador and event staffing, coordinate food and beverage menu, staging and av design, expert in utilizing email marketing, guest registration and database management software. • Founded successful spin-off businesses to target different demographics without impacting primary brand.

Brand development, web site traffic growth and advertising revenue. Developed brand strategy and statistics systems. Strategic Consulting, including business plan & sales strategy development. Develop annual marketing and service plan in support of organizational strategy and objectives. Direct implementation and execution of marketing and service policies and practices. Ensure marketing communications are coordinated, support marketing plan objectives and meet organizational expenditure requirements in conjunction with VP of Sales. Develop and manage retail pricing structures. Provide leadership in the development of joint ventures, affiliations and partnership arrangements. Provide leadership and support for the design, development and implementation of products and service lines. Oversee and direct market research, competitor analyses and customer service and retention monitoring processes and initiatives. Build, develop and manage marketing and customer service team capable of carrying out needed marketing and service strategies. Manage marketing services department, including development and distribution of all marketing collateral.

Hired as a consultant to create experiential events and promotions that engaged current gamers and capture new users to Buzztime Poker. Designed and rolled out a poker tournament to be executed and hosted in over 4000 venues, utilizing the Buzztime Entertainment gaming system. Monitored the campaign to ensure that it ran smoothly and measured all results, reviewed costs against the original campaign budgets and estimated the return on the campaign in terms of sales, increased registration, customer engagement and brand awareness. • Worked closely with other members of the marketing team to determine the role for promotions in the company’s overall strategy. Developed detailed plans for live events and promotions in line with the marketing strategy and analyzed the target audience to determine the type of promotion and event that would be most effective. • Identified campaign costs and allocate budgets to each program, established a calendar of event schedules, placed orders for the promotional items and campaign material production, responsible for distribution and placement of campaign materials to meet launch dates. • Worked with graphic design team to develop the creative theme for the campaign, briefed the marketing and sales teams on the campaign objectives, promotions and scheduled events. • Solicited and attained sponsorships for top prizes and giveaways, hired and developed team of brand ambassadors to engage with audience members and customers, promoting Buzztime gaming and inviting them to visit and add Buzztime social media sites for future calendar events and promotions.

Recruited to help clothing company break into highly saturated energy drink market with a brand new product. Accountable for recreating and building the brand, generating awareness, controlled and leveraged annual marketing budget of 200K to best effect. Strategies included social media marketing, sponsorships, partnerships, promotional giveaways, sample programs, street team and guerilla marketing tactics. Led and managed a team of 16 full-time marketers and 40+ brand ambassadors nationwide and managed fleet of promotional vehicles. • Played key role in helping the company reach $1M in revenues within a year. Collaborated with distributors and executive leadership to develop national quarterly marketing and promotions calendar, incorporating in-store promotions, print, radio, television, social media, trade conventions and large-scale community events. • Hired and built full-time street team, social media team and part-time event-based brand ambassadors leveraging experiential marketing to implement product-sampling programs and product branding events. • Translated company’s brand for new market, wrote proposals and securing sponsorship collaborations, helped in developing and creating all marketing and collateral materials including, traditional and digital signage, brochures, posters, table tents, clings, banners, sales books and POS. Speaker and presenter at launches, product presentations and showcases to vendors, distributors, corporate partners and tradeshows. • Built large digital community and email database of over 20K, while developing strong relationships with key corporate partners (such as Wal-Mart, 7-11, Kroger and Budweiser) and a national network of distributors.

Hired to create and manage events and promotions to help build awareness and branding for radio station that had recently changed music formats. Managed fleet of vehicles, designed and scheduled promotions (On-site and On-air), scripted commercials, negotiated strategic alliances, sponsorships and managed street promotion teams. Worked closely with program and music directors and created quarterly promotional calendar used by sales team to drive revenue. Designed and executed sports-related events and promotions for ESPN Radio. • Played key role in driving ratings increase from .6 to 2.0 in less than a year, a particularly impressive achievement since the format switch forced the station to attract a completely different audience. • Successfully marketed the stations in 2 languages and 2 countries, translating all messages and marketing for each audience. Did voice-over in 2 languages for on-air commercials and hosted on-site events and concerts. • Built promotions department from scratch and established strong relationships with US advertisers, leveraging extensive network of contacts to secure advertising and sponsorships for the fledgling station. • Devised corporate-focused promotional strategy that was a key to boosting advertising sales and ratings.

Recruited audience members across the US for a variety of shows and events including MTV Beach House, TRL, SNMW and MTV Movie Awards. Traveled the country, used guerilla street team and viral marketing strategies to generate buzz, conducted interviews, assessed potential audience members and worked closely with producers directors and stage managers for production of themed shows and skits with celebrity guest hosts. • Quickly built local knowledge, relationships and rapport in each location. Executed marketing strategies and evaluated thousands of potential cast members. • Made significant contributions to the MTV brand by ensuring that casting was appropriate for each target demographic, conducted open calls and on and off camera casting interviews.