Carly Stein: Brand Marketing and Social Media Management in San Diego, CA
Carly Stein
Brand Marketing and Social Media Management
San Diego | United States
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Summary
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Activity
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Work experience
Freelance
Brand Marketing and Social Media Management | 08/2016 - Current
Manage / produce daily social media marketing strategies / community engagement on all platforms to drive brand awareness and increase sales
• Implement successful marketing campaigns, events, product launches, market launches, and partnerships.
• Design and publish all Social Media Graphics/Content, Brand Marketing Campaigns, Blog Writing and Public Relations press materials
• Design one-of-a-kind brand aesthetics, and apply brand creative direction to overall marketing campaigns
• Responsible for styling photoshoot content and coordinating photographers / set design through co-contracting
ChicExecs
Social Media Account Executive | 11/2018 - Current
--Development of creative work and execution including video production and content creation on Instagram, Facebook, LinkedIn, Pinterest and Twitter accounts
-Implement strong marketing strategies through sales driven brand campaigns, promotional discounts, and giveaways
-Design and publish all marketing materials, graphics, product photoshoots, and overall brand creative direction
-Developed personal relationships with impactful influencers and implement innovative influencer activation campaigns to help drive brand awareness and revenue
-Manage budget, production process and trafficking of assets throughout campaigns
-Daily client communications - report progress, media opportunities and keep clients apprised on all account activity
-Manage account's social progress, assessing areas of strengths and improvements
Sheridan Boutique at Rancho Valencia
Retail Stylist and Social Media Marketing | 04/2017 - 01/2019
Create Social Media Marketing content to effectively drive brand awareness and drive traffic
• Produce product sales of high-end designer merchandise averaging $1,000-$6,000 in daily sales activity
• Develop and create unique merchandising displays to attract a variety of different market trends
• Manage, process, and organize new inventory and outgoing merchandise and coordinate with designer sales representatives
• Assist buyer in trend market research for upcoming styles, textiles, and designers for relevant clientele demographics
• Assist in styling and production of monthly fashion show
Luxury at Sunset
Social Media Manager and Brand Strategist | 10/2016 - 08/2017
• Develop and manage online marketing campaigns effectively driving brand awareness, engagement and traffic to social media pages.
• Achieve a strong, visible social media presence and develop concepts with viral potential while developing outside promotional techniques
• Creatively create brochures, flyers, social media postings, and all associated marketing tools
Truly360 Google Marketing and Financial Processing
Client Relations | 11/2016 - 05/2017
• Specialized in management of clientele financial processing accounts
• Assisted in the strategic planning of overall business marketing tactics and public client relations
• Built productive relationships with business owners to resolve complex issues and win customer loyalty
• Strategized in relationship/partnership-building skills with clientele through active interpersonal communication
• Organized and ran meetings regarding information relevant to client risk management
Identified new service and sales opportunities and reported to management accordingly
J Public Relations
Intern | 02/2016 - 06/2016
• Created media lists for pitching
• Supported multiple account teams with ongoing project needs
• Monitored, tracked, and clipped press and publicity coverage for clients
• Drafted and post social media content for client accounts
• Researched and kept up to date with industry trends through websites, blogs, and newsletters
• Assisted in client and publicity events
Nordstrom
Personal Stylist Assistant | 04/2015 - 09/2015
• Managed scheduling of stylist appointments, events, and meetings
• Created consistent loyal contact with stylist’s clients
• Communicated with buyers and sellers to ensure proper handling of merchandise.
• Maintained accurate system of tracking, sales, and storing merchandise
• Formed personal relationships to ensure complete customer satisfaction
Colorado State University School of Apparel Merchandising
Publicity and Promotions Coordinator | 11/2014 - 05/2015
• Social Media Representative via mediums of Twitter, Instagram, Facebook
• Communicated and contacted sponsorships
• Assisted in pamphlet design for Fashion Show
• Created publicity plan and public relations tactics
Education history
Colorado State University
Communications | 2011 - 2016
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