Casey Mastrianna: Digital Maketing in Atlanta, Georgia

As the Digital & Website Marketing Manager at Zayo, I lead the strategic direction of our digital marketing efforts for a $2.5 billion company, orchestrating the management of all global digital properties. My role involves overseeing site strategy, including technical infrastructure and front-end publishing, to ensure alignment with our digital marketing objectives. With a portfolio of diverse web properties, I make sure we have coherence and peak performance across our platforms to amplify our digital reach. Central to my responsibilities is the development and execution of comprehensive digital paid search strategies. I strategically allocate budgets and leverage cutting-edge tools and technologies to optimize our campaigns, driving targeted traffic and maximizing ROI. Key Achievements: Exceeded web lead benchmarks by 76.76% YoY in 2023. Expanded paid search marketing (Google and Microsoft), generating over onethird of all web leads within six months. Implemented comprehensive SEO strategies (technical and content), making organic traffic the top referral source within six months. Integrated advanced digital tools to improve engagement, site accessibility, and overall lead capture efficiency. Achieved a 20% increase in site efficiency and a 15% reduction in bounce rate through strategic optimizations. Tools Used: SEO Tools: Google Search Console, SEMRush, Ahrefs Analytics Platforms: Google Analytics 4, Looker Studio, CrazyEgg Content Management Systems: WordPress, WPEngine Marketing Platforms: Salesforce, Pardot, Drift, Google Ads, Microsoft Advertising Design Tools: Adobe Illustrator, Photoship, InDesign, Figma Project Management Tools: Asana, Trello

As Senior Web Manager at ENA by Zayo, I led web marketing initiatives for our SaaS and B2B websites, boosting customer satisfaction and online engagement. Specializing in front-end content publishing, SEO strategy, technical optimizations, UI/UX design, and strategic maintenance, I consistently enhanced web properties by aligning strategies with business objectives and collaborating with cross-functional teams. Key Achievements: Led a major redesign of product pages, improving messaging, design, and usability, resulting in a significant increase in leads and engagement. Developed and implemented an organic traffic roadmap, addressing technical and content gaps, leading to substantial improvements in organic search performance. Established and enforced website brand standards, ensuring a consistent and cohesive visual identity across all online properties. Created KPI dashboards and set OKRs for all site metrics, enabling comprehensive performance tracking and data-driven decision-making. Designed and launched a new suite of compelling landing pages, optimized for segmented audiences, events, and lead generation. Tools Used: SEO Tools: Ahrefs, SEMrush, Screaming Frog, Google Search Console Analytics Platforms: Google Analytics, Looker Studio, CrazyEgg Content Management Systems: WordPress, Sharepoint, Citrix Podio Design Tools: Adobe Illustrator, Photoshop, InDesign, XD Brand, Design & Digital Marketing Advisor Swish Creative Studio, San Francisco Bay Area

I crafted compelling brand narratives and visual identities for diverse clients, ensuring alignment with their values and market positioning. Leading strategic design initiatives spanning branding, web design and development, digital advertising, and multimedia content creation, I advised clients on digital marketing strategies, leveraging data-driven insights to drive growth. I delivered integrated solutions that exceeded client expectations, providing expertise in user experience (UX) and user interface (UI) design for intuitive and engaging digital experiences across platforms. Key Achievements: Orchestrated a comprehensive rebranding initiative for a leading data warehousing startup, resulting in a 40% increase in brand recognition and a 25% uplift in customer engagement metrics. Spearheaded the design and launch of a new website for a boutique fashion brick-and-mortar, achieving a 50% increase in online sales and a 30% improvement in website conversion rates. Developed and executed targeted digital marketing campaigns for a video production agency, increasing website traffic by 60% and boosting lead generation by 45% within six months. Implemented data-driven optimization strategies for a solar company, leading to a 20% reduction in bounce rate and a 15% increase in average session duration, enhancing overall website engagement and user experience. Tools Used: SEO Tools: SEMrush, Ahrefs, Google Search Console, Google Keyword Planner, Moz Analytics Platforms: Google Analytics, Looker, Adobe Analytics, Tableau, PowerBI Content Management Systems: WordPress, Webflow, Drupal, Magento, Contentful, Zoho, HubSpot, Squarespace, Wix, Shopify, Joomla Design Tools: Adobe Illustrator, Photoshop, InDesign, XD, Canva, Sketch, Figma Marketing Platforms: Google Ads, LinkedIn Ads, Meta/Facebook Ads, Instagram Ads, Stackadapt, Simpli.fi, Amazon DSP, The Trade Desk Global Sales and Support

During my tenure at Surftech, I supported global sales efforts, including a network of 400+ dealers and customers. My responsibilities included helping drive sales, nurturing customer relationships, and providing comprehensive support in areas such as order management, forecasting, and claims resolution. I conducted market research to identify trends and opportunities and managed accounts with a focus on delivering seamless customer experiences. Played a pivotal role at Surftech, driving sales growth and cultivating robust customer relationships within a global network of 400+ dealers and customers. Provided proactive support across all sales and customer service aspects, including order placement, forecasting, claims resolution, and ensuring timely deliveries to meet customer expectations. Conducted regular market research and analysis to identify emerging trends, competitor activities, and potential growth opportunities. Developed and implemented sales strategies tailored to different geographical regions, taking into account cultural nuances and market dynamics. Managed international accounts, addressing inquiries, resolving issues, and ensuring a seamless customer experience across diverse regions and time zones. Coordinated cross-functional collaboration between sales, marketing, logistics, and product development teams to streamline processes and maximize efficiency. Key Achievements: Exceeded team sales goals consistently, contributing to revenue generation ranging between $3M-$8.5M during tenure. Served as the primary inside support for brand sales representatives, furnishing them with crucial resources, sales data, and logistical assistance to enhance their external sales endeavors. Collaborated effectively to secure Surftech boards and products at REI through strategic sales initiatives and proficient communication with key stakeholders.

Led the development and execution of social media strategies at KimstaffHR to enhance brand visibility, engage with target audiences, and drive talent acquisition efforts. Reported directly to the Chief Marketing Officer (CMO), leveraging a deep understanding of social platforms to curate compelling content, manage accounts, and monitor performance metrics to optimize campaign effectiveness. Collaborated with internal stakeholders, including marketing, sales, and human resources teams, to align social media efforts with overall company objectives and campaigns. Conducted regular social media audits and competitor analysis to identify trends, opportunities, and areas for improvement. Utilized social media management tools and analytics platforms to track performance, analyze data, and generate insights for optimizing content and strategy.