Cecilia Tremaine Nelson: in Seattle, WA

• Worked with the creative director to help execute Talking Rain rebranding. Creating mechanical files for the 12 oz can, 8 pack and 17 oz bottle. • Worked with my team to conceptualize different sub-brand packaging of Sparkling Ice. • Created Point of Sale content for in house and marketing designs. This included billboards, apparel, retail endcaps, emails, web banners, social media ads and web design.

• Worked with the Creative Director to rebrand the company and create a new website. Using A/B testing to find issues, develop and improve our site through user experience. Increasing sales and usability for consumers. • Shot, directed and edited photography and videography content for product shots, lifestyle images, ads on social media, media outlets, and modern-twist.com. • Organized and scheduled segmented social media ads with content that I created. Increasing social media following; instagram from 2,500 followers to 4,200 followers, and facebook from 5,000 followers to 6,000 followers. • Published and oversaw modern-twist social media. Answered all questions consumers might have, reaching out to different influencers about partnerships. Creating a fun brand that consumers are proud to be a part of. • Creating brand assets such as catalogs, sell sheets, PowerPoint presentations and reports for wholesale retailers. • Working with the Creative Director to create new products in existing lines. Updating packaging and developing dielines for new products. • Designed and created content for email blasts, which were sent out every week to 10,000 plus subscribers.

• Worked with CEO Maryann Nelson to create her brand, logo, design, color palette, and typography. • Helped to create and source assets for the brand (business cards, style guide, financial documents, email templates, and website).

• Worked with the admissions team to create the 2018 acceptance package. I wanted to create something inspiring and fun for the students. Illustrating a map of women world leaders, creating a “packing list” of different traits of a good leader, a boarding pass, envelope and stickers. I helped to assemble and source all materials. • Developed STEAM (Science, Technology, Engineering, Art and Math) camp flier and registration form. • Created Grace Hopper Annual Luncheon captain’s package and invites.

• Worked directly with the restaurant owners to develop new logo used for retail design (T-shirts, sauce bottles, etc).

• From design to execution created the rebranding for the launch into Sephora (5 products redesigned within 3 months - labels, and boxes design and content). Collaborating with the CEO and CFO to create product designs. • Designed and developed a multi-page interactive online quiz for the submission of new products. Working with the CEO and CFO to create wireframes of questions, the different paths of the quiz, and finally a finished prototype after many iterations. • Designed and created an interactive kiosk for Sephora’s Directors Conference, held in Las Vegas. 3,000 store directors came to learn about different brands. Our booth had an interactive quiz, videos about products and swag, that I created. • Created all email templates going out to 60,000 plus subscribers. • Shot, directed and edited photography and videography content for product shots, lifestyle images, ads on social media, media outlets, and volitionbeauty.com. • Designed graphics for Volition’s online shop at Sephora.com. Meeting design standards for Sephora, and creating a successful and perfectly executed page. • Created PowerPoint presentations, reports and packages to pitch to angel investors and large retailers (Sephora). • Worked on an influencer marketing campaign. Creating the copy and assets; a box, a card, an influencer page and products.