Chant Soundara: Creative Manager in Franklin, TN
Chant Soundara
Creative Manager
Franklin | United States
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Summary
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Work experience
Guy Brown
Creative Manager | 09/2011 - Current
Sep 2011 to Present
(Previous hire date: Feb 2005 - Nov 2007)
Re-hired as a Creative Manager to rebrand new corporate identity. Passion for creating sharp, professional, and unique designs and messages that immediately attract attention and drive responses. Skilled in developing high-impact marketing materials, brand identities and print and web designs. Track record of meeting the most demanding deadlines, communicating effectively with cross-functional teams, and leading by example. Dedicated to finding the most cost-effective and creative solutions for all challenges. Known for taking a hands-on approach in directing graphic designers, collaborating with customers, and bringing innovative, creative concepts to life.
Contributions include:
Helped drive 35% sales increase ($15M) by conceiving
and designing creative “Amazing Race” email campaign concept to promote new incentive plan.
Designed tradeshow booth and promotional kit for national business conventions, successfully introduci
SIMPLICITY CREATIVE GROUP
Sr. Graphic Designer | 11/2007 - 09/2011
Joined newly formed in-house creative team for a distributor and manufacturer of arts and crafts products, and played a key role in setting up workflows and processes. Managed an average of
10 - 15 concurrent projects including print and web marketing campaigns. Lead strategic creative meetings and oversee all aspects of projects including copy, layout, illustration, tradeshow marketing, photography and print production.
Contributions include:
Conducted market and consumer research in order to help the company appeal to a younger target market. Conducted surveys, led focus groups and suggested feedback mechanism, with the resulting information
guiding development of new marketing approach.
Designed innovative product line that was eagerly adopted by sales team and is being pitched to arts and crafts suppliers such as Michael’s, Wal-Mart and JoAnn’s.
Took initiative to design new PR and marketing kits to support new corporate branding strategies at major annual conventions. The kit was
Education history
East Tennessee State University
BFA, Graphic Design | 2000 - 2004
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