Fishing

Lifestyle

Outdoor

Skate

Snow

Streetwear

Surf

Yoga

Freelance Graphic Designer

Creative & Design

I have always been intrigued by the role of art, design and digital media in the world. Digital art and media have the ability to change entire perspectives and opinions. I believe I would fit well into the Juneshine culture as I have never really followed traditional paths, similar to the brand.

When I didn’t feel I was getting the art education I needed in college, I created my own brand to express my creativity. Along with a few friends, I founded an outerwear company focusing on fly fishing and skiing in Colorado. Using this brand, I was able to act as Creative Director and design all visual materials, clothing and social media content. I gained experience prioritizing projects, working on my own with no direction and interacting with printers and manufacturers, something a classroom education could never have provided me. 

Since moving to San Diego in May, I have gained screen printing experience, embroidery skills and continued working on my own ventures. I was offered an assistant manager position at my current place of work after only 3 months but feel my creativity is better suited elsewhere. Through work at my own company and in my freelance work, I have become self-motivated, a fast-learner and excellent at multitasking multiple projects, perfect traits for this role.

I believe digital and graphic illustration is a powerful marketing tool, a way to connect with current or potential customers and a way to personalize a product. I like to emphasize the outdoors and use clean lines and colors that stand out. My familiarity with freelance work means that I am no stranger to working independently, working irregular hours and multitasking multiple projects.

I am currently enrolled in a Technical Arts and Design certificate through the University of Massachusetts to further the education my bachelors did not give me and want to continue to do that any other way I can. 

https://www.choeslydesign.net/


• Creating design briefs based on client’s ideas/goals
• Designing of logos and brand identities for a variety of brands
• Served clients ranging from tuna fishing charter companies to recording studios
• Illustrating commission pieces for advertising and home decor

• Create social media content, branded company materials and brand assets; print and digital
• Communicate with director of marketing to establish clear and branded visual content

Graphic Designer

• Work with founder to develop Raja Brand Clothing brand identity
• Work with founder to develop brand and design and edit brand logos and apparel designs
• Screen print designs on all company apparel for both Riffs and Raja
• Responsible for staying on schedule and keeping all items printed and in stock

Graphic Designer & Screen Printer

• Designed mood boards and brand manuals for clients
• Worked directly with clients to collect design briefs and create digital and printed brand assets
• Edited and maintained Wordpress sites
• Handled publishing of on digital marketing materials (blog posts, social media, email, etc.)
• Market research and SEO keyword planning

Graphic Designer/Web Design Apprentice

• Graphic Design, apparel design, and logo creation for a variety of clients in both Adobe
Illustrator and Adobe Photoshop
• Handled order taking, design process, printing, and meeting of deadlines for all of my
clients
• Used many different printing and branding processes like direct-to-garment, vinyl, and embroidery
• Used my experience in customer service daily to communicate with customers about
orders, troubleshooting, etc.
• Worked hands on with clients from point of conception of idea until the timely
completion of the order

• Co founded apparel brand and acted as art director for apparel, marketing materials and catalog
• Established partnerships with local companies to produce co-branded apparel and host events
• Troubleshooting with screen printers and manufacturers
• Developed brand identity, marketed merchandise, and oversaw sales

Co-founder and Art Director

Merchandise sales

Certified Ski/Binding Technician

Line Cook

•	Extensive market research of competitor's apparel offerings
•	Worked closely with CEO and design team to rework and finalize apparel designs
•	Created T-shirt design used for national production
•	Handled customer brand fulfillment packages
•	Office Administration

Graphic Design Intern

Find out detailed information about Charles Hoesly, Freelance Graphic Designer in San Diego, CA

Charles Hoesly: Freelance Graphic Designer in San Diego, CA

Charles Hoesly

Self-Employed

1UP Solar

Riffs Yoga Studios & Raja Brand Clothing

Runningfish Web Design & Digital Marketing

T-Shirt Mart

Trout Gang LLC

Main Street Sports

Black Tie Ski Rentals

Salvaggio's Deli

Klonelab & IPATH Footwear

University of Colorado Boulder - School of Arts and Sciences