Charlie Trefry: Creative Strategist in Saint Augustine, FL
Charlie Trefry
Creative Strategist
Saint Augustine | United States
Skills
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Industries
Skate
Snow
Surf
Summary
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Work experience
DrkGrdn
Creative Strategist | 01/2024 - Current
I make really cool shit for myself. And I consult on trends, branding, and the future of all things.
SeaWorthy Design
Creative Director | 02/2012 - 01/2024
Hands-on Creative Director at SeaWorthy Design. I have over twenty years in the action-sports and consumer goods industries. Clients include Coca-Cola, Bell Helmets, Burton Snowboards, Bacardi, Diageo Brands, Turner, Cartoon Network, Adult Swim, TNT, TBS, Disney, Universal Studios, Bliss, NeilPryde, Jensen, and Outback Steakhouse. Founder of Swerve Magazine, Sunbeam Surfboards, Oph Tha Waul Surfware, and BandWagon Poster Fest.
BFG Communications
Sr. Art Director | 08/2008 - 02/2012
Contributed on all high-level 360 experiential ideation and concepting pitches. Oversaw logistical planning of projects from concept to handoff. Everything from the Adult Swim College Tour to the branding of Epicurious' retail packaging offerings. Clients included Coca-Cola, TNT, TBS, Cartoon Network, Adult Swim, X Factor, American Idol, America's Got Talent, Diageo Brands, Bacardi, Masterfoods, Pabst Blue Ribbon, and Patron Tequila. Founded BandWagon, a poster & music festival with Savannah College of Art & Design as well as co-founded SCAD’s Creative Seed Lecture Series.
Drive Design
Creative Director | 07/2004 - 07/2008
Worked as the creative lead on all branding/identity, packaging and rebranding projects. Clients included Delta, ATA, Alaska Airlines, Evok Advertising, Brand Architecture, Outback Steakhouse, MindComet, Live Nation, JanSport, Barjan, Victor Automotive and Slime. Founded Sifter, an action-sport based magazine distributed to retailers and major tradeshows in the U.S. and Europe.
Burton Snowboards
Global Art Director | 07/2003 - 07/2004
Coordinated the branding, colorways and design for Burton's family of apparel brands. Worked directly with softgood business unit directors and project managers to insure graphics and colorways were current and relevant to specific global markets. Developed creative briefs for all seasonal directions and graphic initiatives. Managed a staff of four designers and one textile specialist. Selected freelance designers to provide trend-driven graphics for all of Burton's apparel brands.
Bell Helmets
Global Art Director | 08/2001 - 07/2003
Oversaw and conducted research and forecasted design trends for multiple consumer groups in USA and Europe. Managed and created the core graphics of Bell's entire IBD category. Designed the graphics, branding and colorways for all US and European product categories. Supervised product photoshoots and designed look & feel for all catalogs and printed media. Collaborated with outside vendors on tradeshow booths and marketing materials. Frequently worked overseas to insure product consistency.
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