Charlotte Williams: Communications Manager in San Francisco, CA

- Develop and execute comprehensive and integrated strategies for the planning, creation, production, tra?c management and QA testing of print, email, social, digital, video and web content - Serve as media spokesperson and manager; source and procure interviews for senior management and team members. Prepare and issue press releases and media advisories - Created and maintained content calendar; extensive content writing, editing and production including print, digital, web and social media imagery and posts, ghostwriting digital and printed correspondence, blog posts, and presentations. - Initiated the use of social networking (Facebook, Twitter, Instagram, Livestream, YouTube, Pinterest, LinkedIn, Yelp) increased all platforms by 100%; manage and curate community participation and content; managed social media communities and engaged SEO, social and web metric measurement tools - Extensive project and vendor management; leveraged third party vendor resources such as agencies, writers and graphic designers; guide and coordinate project details & timelines - Excellent planning, organizational, project and time management skills Coached and advised on ever-changing communication models - Strong judgment and con?dence during crisis and routine situations; manage con?dential, sensitive information with discretion - Supervise and develop teams and work across various functions

- Coached and advised clients (tech, multimedia, retail, non-pro?t and other business categories) on dynamic communications tools including social media, video, web and email. Support client business management & rhythm. Clients across the tech, food, retail and non-pro?t industries - Developed and re?ned content for websites and social media channels including Facebook, Twitter, Instagram, Pinterest, YouTube and LinkedIn - Produced podcasts via guest sourcing, editing and release to Apple Podcasts, Spotify and Stitcher

- Developed and executed overall strategy for total growth by sourcing and curating the assortments for new and core products; fostered vendor relationships, planned strategic expansion and opportunity of current brands as well as reduction and exits of underperforming brands - Expert on Health Canada regulations