Chelsea Caterina: in Huntington Beach, CA
Summary
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Work experience
DC Shoes, Inc.
Global Marketing Coordinator | 01/2020 - 11/2022
Reported to Global Lifestyle & Women's Director to support all stages of go-to-market strategy driving key periods of sell-in and sell-through while maintaining brand authenticity aiding in the success of key stakeholders
Initiated first DC Women's Ambassador program, employing key partnerships within Instagram and TikTok, generating monthly content reaching over 1+ million video views, an average 8% engagement rate, and audience of over 300k in first year.
Assisted on DC Women's social channel and blog to help foster community and activate balance between product and lifestyle content, while tracking key performances to gain insights and learnings for future planning
Coordinated key PR communications, media support and influencer seeding with external PR Agency to help drive brand awareness and successful commercial licensing projects including Marvel, Star Wars, and Andy Warhol.
Collaborated in seasonal photoshoot campaigns and hero brand story series "Push Your Own Story" through project planning, sample coordination and on-site support
Wahine Kai Surf Club (Non Profit)
Social Media Manager- Volunteer | 06/2017 - 02/2020
Launched first instagram account for longstanding Southern California women's surf club while working with club members and board, in producing club content as a mission to create awareness and grow membership.
Creating archive of social media content in effort to plan monthly posts, consistency, and theme to attract and retain social growth
Actively collaborating with members to create awareness, use hashtags, and actively post to elevate presence
Chelsea Caterina
Freelance Photographer and Videographer | 09/2018 - 01/2020
Developed and created visual storytelling for various social media platforms,
using both photography and videography to communicate, engage, and inform
buyers while supporting clients marketing goals
Captured lifestyle product photography for brands including Meow Meow
Tweet, Wooden Camera, and Simply Straws
Produced, filmed, and edited wedding videos featuring highlights, moments, and day to night coverage in Michigan, Colorado, and throughout Southern California
Connected with clients over email, phone, or in person at location of shoot to go over shoot and have better understanding of clients
Created edits and cutdowns for multiple platforms including dynamic understanding of sizing for Instagram, Instagram Story, Youtube, and other various sized formats
Simply Straws
Social Media Manager | 06/2019 - 01/2020
Managed all social media platforms through the delivery of Simply Straws brand voice and presence including content creation, monitoring community, engaging and connecting with like-minded brands, and finally, reacting in a timely manner to provide
essential customer experience.
Achieved social media viewership growth of more than 20k engaged users in the first month using Pinterest and integrating Instagram, Facebook, Twitter and LinkedIn.
Streamlined shopify ecommerce through precise social media planning in Later to communicate a cohesive brand voice while increasing awareness and web traffic
Improved D2C sales by integrating active social channels to Shopify to provide data-driven strategies resulting in new opportunities for growth within the market
Producing monthly creative content in lifestyle and studio formats to deliver marketing and sales teams with ready-to-use creative assets for multi formats including social media, website maintenance, email campaigns, trade show materials, and sales pitches
Get Inertia
Brand Services Lead | 05/2018 - 05/2019
Executing clear and concise communication, high level of organization, and strong attention to detail resulting
in meeting daily fulfillment performance
- Assisting in onboarding with new clients by preparing day of materials and conducting client research in order
to communicate fulfillment process and address potential questions
- Managing up to 15 key wholesale accounts through implementation of strategic daily, weekly and monthly planning
- Trained on multiple EDI retail operations portals including EzCom, Tradestone, Zappos, and Amazon, to provide effective understanding of retail compliance
logistics in fashion industry
- Tracking in transit inventory, monitoring orders from start to finish, and providing all hands on deck customer
service
-Experienced in fashion ERP mangement systems including SKU management, data entry, inventory tracking, and outbound logistics
Surfline/Wavetrak Inc
Photo & Editorial Internship | 06/2017 - 08/2017
Assisted in the overall digital editorial transition between older CMS website to a new WordPress system
Edited and sized photos used in editorial feed and social media formats while working in Adobe programs Photoshop and Lightroom
Maintained consistent editorial feeds using visual and creative spacing between copy and photo/video content
Captured photo content during Vans US Open to collaborate in sharing key moments throughout the week - including event coverage and in-house Surfline events
Education history
California State University
Bachelor of Arts in Business Administration
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