Chelsea Johns: Innovation & Brand at Hint Water | Former Poppi, Danone, and Rip Curl | MBA in Tampa, Florida

Rip Curl is a manufacturer and retailer of surfing sportswear and related products and, globally, is one of the "Big Three" alongside Quiksilver and Billabong. I held the position of Marketing Operations Manager and reported to the VP of Marketing (and current President), Dylan Slater. • Conceived and executed original New York public relations initiative for professional surf team athlete to reach 70+ million audience, earning features in Sports Illustrated Swim, Maxim, and Yahoo Sports. • Managed sponsorships for Rip Curl events including the Rip Curl Pro Search Puerto Rico (2010) and San Francisco (2011); developed terms of partnerships and lead communication to ensure execution of deliverables. • Developed and implemented Rip Curl USA's cross-platform social media plan, expanding consumer interaction by 300% in one year and fostering e-commerce growth of 160% in 20 months. • Supervised eight marketing department members, leading to 7X increase in graphics output in six years. • Produced and distributed essential marketing materials to sales representatives, retail, and wholesale accounts, resulting in average of 16% increase in annual sales for five consecutive years. • Analyzed cost-savings of restructuring art department, leading to new POP production and distribution processes that resulted in a 50% annualized waste material reduction. • Oversaw Rip Curl Pro Search sustainability effort, resulting in most sustainably-powered and climate-friendly professional surfing competition.

• Forecasted and executed all marketing-related events including retail store grand openings, sales meetings, fashion shows, trade shows, and athlete team signings, delivering perfect budget execution rate.