Chelsea Pero: DIGITAL MARKETING MANAGER in Irvine, CA

• Developed and managed digital marketing programs and initiatives, including social media, search engine marketing, search engine optimization, email marketing, content creation and website revamps for internationally renowned marine life artist Wyland • Independently increased supporter database by over 1,000% through community events, partner outreach and digital marketing programs for Wyland Worldwide and the Wyland Foundation. • Developed company-wide strategy for engaging and interacting with consumers via Facebook, Twitter, Instagram, YouTube, and implemented highly-successful social media campaigns, which lead to over a million social media followers worldwide • Implemented search engine optimization (SEO) strategy to increase company exposure and visibility to targeted customers within the major search engines • Managed on-going content development, products, maintenance and improvements for 8 company websites for a rich experience to the universal end user