Chelsea Webb: Brand Marketing Manager

• Develops seasonal plans to increase brand engagement that align with GTM strategies • Manages seasonal & brand PR materials and activations • Drives GTM process by ensuring teams hit deliverables, budgets, and timelines • Works cross-functionally to create overarching brand and marketing strategy for all stories and campaigns • Gatekeeper of strategy calendar and cross-departmental communication • Assists in development of new ambassador/team roster

• Managed marketing initiatives for brand and product launches across wholesale and DTC channels • Project managed global Go-To-Market process to drive seasonal brand initiatives and market needs • Established and executed high-level events and launches in order to grow brand awareness and increase sell-thru • Developed an influencer marketing program to enhance awareness, education, and site traffic • Assisted in creative direction and production for seasonal photo shoots • Coordinated all social and design approvals between ambassadors and third-party licensees

• Developed and managed social media channels for various clients including professional athletes and companies • Created strategic calendars and plans for social media accounts • Assisted in developing social media and PR strategies to enhance client brands • Applied insights across Facebook for digital acquisition to drive client awareness