Chelsea Webb: Director of Marketing Operations at Vuori in Carlsbad, California

Oversees and develops GTM processes for a 70+ person marketing team Creates and continuously updates an omnichannel strategic marketing calendar in order to initiate clear brand strategies and business needs throughout seasonal planning Manages product marketing in order to ensure inventory, promo bulk and messaging timing are aligned Owns and manages the distribution and reconciliation of a multi-million dollar creative operations budget Manages company-initiated third-party projects requiring vendor communication for packaging, catalog, and external creative production needs Develops management of seasonal photo and commercial shoot production in liaison with external production agencies Oversees implementation for marketing-led operational tools such as Asana, a DAM, and content creation workflows

Managed all marketing initiatives for brand and product launches across wholesale and DTC channels Project managed global Go-To-Market process to drive seasonal brand initiatives and market needs Established and executed high-level events and launches in order to grow brand awareness and increase sell-through Developed and oversaw influencer marketing program to enhance awareness, education, and site traffic Delivered insights-driven, strategic global and digital marketing briefs to influence the creative process of seasonal product campaigns Communicated with all internal departments to develop most efficient and organized workflow for proper deployment strategies Created press releases and works with outside agencies to activate most influential media outreach Oversaw all social and design approvals between ambassadors and third party licenses

Marketing coordinator for Men's and Women's Lifestyle categories Assisted in maintaining organization and positive workflow through the marketing department Worked closely with the creative department to request, develop, and distribute assets to proper parties Helped facilitate lifestyle events Managed Comic Con by forecasting and ordering product, setting up booths, working with trade show unions, merchandising displays, handling POS systems, managing work schedules and employees, etc... Assisted with photoshoot logistics and on-site production Coordinated promotional product gifting through pre-books, packaging, etc... Organized and distributes product samples for multiples seasons

Newsletter coordinator and customer service representative for e-commerce Outlined and executed weekly newsletter to growing subscriber list Maintained customer retention by providing superior customer service and communication Assisted with site troubleshooting and personal shopping Answered large volume of calls and emails varying from sponsorship and vendor inquiries to customer concerns Worked alongside merchandisers and warehouse to ensure proper functionality of shopper experience

Social Media and PR manager for lifestyle apparel brand Constructed and budgeted PR and advertising calendars Developed, executed, and created entire custom SIA booth from concept to finalization of event Produced all social media and company copy content for multiple apparel seasons

Studio Associate Producer on ‘Baggage’- Liaison between contestants and producer Handled all legal paperwork for contestants

Contact between talent and executive producers for "Beauties And the Boss" Assisted as story producer- logged story notes, maintained call sheets for every production day

Organized Lorne Michaels' personal agenda Worked as an assistant to Lorne Michaels- completed necessary tasks, and kept track of his schedule Assisted in errands for "30 Rock" and "Saturday Night Live" Assisted in Lorne Michaels' post production company "Broadway Video"

Assisted with PR work for Toyota's Smart Ad campaign Attended Toyota dealership conferences Gave creative thought for Toyota's Smart Ad campaign