Cheryl Pamplin: Founder, President | Early Stage Luxury Fashion in Nice, Provence-Alpes-Côte d'Azur

As the Founder and President, I lead the development of an aspirational luxury, fashion and lifestyle brand that merges easy elegance with modern sophistication. Our mission is to create a unique business model combining high-quality materials with timeless design, underpinned by compelling content and digital engagement. I oversee the business strategy, from curating exclusive collections to ensuring profitable production and logistics. Our direct-to-consumer approach leverages e-commerce, ensuring a seamless shopping experience for our customers. By focusing on digital and physical integration, strategic partnerships, and product category expansion, we endeavor to establish our brand as a leader in the aspirational luxury fashion market. My role extends to the creation and nurturing of our company culture based on our values including quality of life, ethical practices, beauty and the pursuit of excellence, ensuring our brand resonates with discerning women globally. Key Responsibilities: • Leading a team dedicated to excellence, creativity and profitability. • Managing design, production, and logistics to maintain high standards. • Crafting and executing brand strategy and vision. • Ensuring sustainability and ethical practices in all operations. • Developing and implementing innovative marketing and digital engagement strategies. • Building strategic partnerships and exploring new revenue streams. This comprehensive approach positions our brand not just as a fashion entity, but as a pioneering business in the luxury market, committed to quality, beauty, story, and and most of all, to our customers.

Driving Medallia's brand position as market leader in AI powered customer experience with a deep dive into Account Based Marketing (ABM). Collaborating with global marketers, partners, and alliances to strengthen relationships with world-class brands and accelerate EMEA expansion within Medallia’s Enterprise clients. Medallia is a Thoma Bravo portfolio company.

Global Marketing lead for AI powered messaging platform empowering businesses with scalable customer communication. Developing the Medallia Zingle brand for post-acquisition growth and partnering with executive leadership for rapid expansion into new regions and verticals. Leading high-impact public relations initiatives including NY Times, Wall Street Journal and Forbes media coverage. Working closely with Covid affected market sectors to restore functionality and morale, including Hospitality, Restaurants and Retail. Highlighted Media Coverage -

Hands on owner of brand and growth for CRM serving independent retailers. Curating a high-performance team of internal and vendor partnerships to execute integrated B2B campaigns. Increasing social media engagement to 65k+ YouTube views, 30% CTR, by taking a fresh approach to Voice of Customer content championing the family run business. Driving overall reductions in attrition and increasing customer engagement with thoughtful events and content aimed at celebrating the industry and inspiring small businesses success. DealerSocket is a Vista Equity Partners Portfolio Company.

Award-winning, hands-on creative direction driving exceptional brand awareness for the market dominating tech provider in Automotive. Leading creative for 'in-house' agency, transforming corporate brand, content, events and campaigns. Creative Direction for ambitious, multi-day customer events widely known as industry’s coolest events. Massive brand activation resulting in 30% YOY attendance increase, 300% increase in social media engagement, and more than 280% ROI. DealerSocket is a Vista Equity Partners Portfolio Company.

Over a decade of building and expanding a Los Angeles design and publishing studio serving women’s lifestyle markets. Client work for Conde Nast, Clairol, Maybelline, Penguin, Mattel, Nestle. Developing and executing creative projects for our agency and brand partners across women's lifestyle brands from consumer packaged goods (CPG) to publishing. Launching wholesale publishing spin-off with fashion forward stationery collection for US, Europe and APAC. Achieving industry press coverage and national consumer press coverage. Expanding global licensing representation with Suzie Domnick. Developing collections of artwork for brand partners focusing on apparel, party and gift categories.

Marketing innovation for sports and post-op orthotics manufacturer in Newport Beach. Collaborating with C-suite to refresh brand messaging and design in the healthcare space, highlighting the craft of made-to-order orthotics for the clinical setting. Strategic launch of an online product catalog and expansion into consumer market.

Art Director, Style Editor for iconic magazines serving youth culture and action sports: Surf Business and Action Sports Retailer (ASR) magazine and tradeshow, under United News and Media. Directing editorial photoshoots for surf, skate, snowboarding and street style. Cultivating industry relationships and curating apparel and accessories to produce editorial features in Surf Business. Working closely with the publisher and editorial team to refresh design direction while managing monthly editorial and production calendar. Miller Freeman is a United News and Media company

Art Director for boutique ad agency focused in fitness and tech. Client work for DataWorks, Baxter, and Applied Fiber Optics. Designing high-end print and brand identity including capabilities brochures, branded magazines, and catalogs.

Graphic Designer for boutique design studio in San Diego. Client work for Taylormade Golf and Watkins Wellness.