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Director of Marketing

Marketing & Sales

Leading Brand, ABM/Growth and Product Marketing for Carlsbad, CA based SaaS provider in Hospitality and Fitness. 

Owner of Product Marketing and Demand Generation for business line in enterprise software (SaaS) serving independent retailers. Responsible for market strategy, brand voice, thought leadership and customer acquisition as well as cross-sell and retention programs. 

• Leadership: Developed high-performance team to execute and deliver results. 
Product Marketing: Traveled nationally to meet with customers, sales and product teams. Established overarching brand strategy based on differentiations and customer needs.
• Revenue Growth: Partnered with Product and Sales leadership to identify market segments, empower strategic partnerships and create incentives. Drove holistic, measurable initiatives, oversaw digital marketing programs. Presented campaign briefs and reporting insight to C-suite and stakeholders. Results: 37% increase in annual bookings for market.
• Retention: Developed retention programs aimed at legacy and at risk accounts. Contributed to reductions in attrition through upgrade incentives, special events and call campaigns.
• Content Creation: Produced sales and marketing assets and content marketing campaigns including Voice of Customer videos. Results: Increased 65k+ YouTube views with 30% CTR. 

Head of Brand Marketing, Independent Market

Creative lead serving four product brands at $190M SaaS provider. Responsible for corporate brand creative, lead generation including events and digital, and sales enablement assets. Supporting force for executive business objectives and champion of record-breaking, branded events.

• Team Leadership: Actively cultivated the career development of creative team.
• Creative Direction: Lead all creative for ad campaigns. Developed concepts and briefs, oversaw casting and production for location and studio filming. Developed and lead multi-channel execution of elevated corporate rebrand. Results: Award-winning corporate swag vessel.
• Events: Developed and directed creative execution for annual, 1000+ attendee, customer events. Results: 300% increase in social media engagement. 30% YOY attendance increase, 286% ROI. Widely known as industry’s coolest event. 
• Customer Retention: Conducted customer touchpoint audit and formed organizational council. Developed and launched omni-channel onboarding communications program to foster engagement and increase customer success. Results: Social media posts from customers. 

Creative Director

Owner and Creative Director of design studio and publishing company serving women’s markets. 

• Creative Direction: Developed and executed creative projects including identity, photoshoots, product catalogs and packaging for agencies and clients such as Thermasilk, Surf Expo and One&Only Palmilla Resort. Markets Served: Luxury Resort Market: Spa Apparel, Resort Hotel. Fashion and Accessories Market: Handbags, Tshirts, Jewelry. Beauty and Wellness Market: Pilates, Massage Therapy, Perfume Retailers, Cosmetics, Haircare and Body Products.
• Illustration: Created fashion, beauty, and interiors illustrations for global brands and editorial including Clairol, Maybelline, Conde Nast, Penguin Books, Lucky Magazine, Cambridge University Press, Modern Bride, Mattel and Nestle. 
• Publishing: Owned wholesale company publishing greeting cards sold in US and overseas. NYC National Stationery Show and Atlanta Gift exhibitor. Results: National press coverage: 
• Licensing: Conducted market research and created artwork collections for licensees in apparel, party and gift categories. Results: Global representation with Branding Inc.

Owner, Creative Director

Marketing Manager focused on marketing innovation for sports and post-op orthotics.

• Marketing Strategy: Collaborated with C-suite and Product leaders on market positioning and messaging for clinical market segments. 
• Go To Market: Developed strategy and executed campaign for consumer launch.
Marketing Management: Managed print collateral, trade show booth and website.

Marketing Manager

Art Director, Style Editor   
Action Sport Retailer Magazine (ASR)   Laguna Beach, CA
Art Director for two print magazines serving retailers in the youth culture and action sports markets. 

• Art Direction: Art Directed studio and location photoshoots for surf, swim, skate and snowboarding editorial including model and photographer selection. Designer for two magazines.
• Style Editor: Developed feature section, met with vendors and curated apparel and accessories for seasonal editorial in Surf Business Magazine. 
• Production Management: Worked closely with Publisher and Editors to manage monthly editorial and production schedules. Developed industry and creative vendor relationships.

Art Director

Art Director for ad agency focused in fitness, software and hi-tech manufacturing. 

• Art Direction: Produced high-end photoshoots, catalogs, magazines, brochures and ads.

Find out detailed information about Cheryl Pamplin, Director of Marketing in Lake Forest, CA

Cheryl Pamplin: Director of Marketing in Lake Forest, CA

Cheryl Pamplin

Zingle

DealerSocket

DealerSocket

Cheryl Hoffman Collections

Orthomerica Products Inc

ASR

The Schraff Group

San Diego State University