Chris Anderson: Marketing Strategist in Corpus Christi, TX

Marketing strategist for NBC & CBS affiliate in the South Texas Market.

Responsible for building a sales and marketing strategies for key account businesses focused on customer retention & YOY revenue growth. Additional responsibilities include analyzing reports for forecasted online content trends, Automotive data analysis research with the IHS Polk Insight relative to state registrations focusing on the Corpus Christi new and used vehicle automotive market. Accountable for achieving and exceeding sales goals, YOY revenue growth, analytics and relationship building with major accounts, pioneering new verticals and growing a highly competitive mature territory.

Day-to-Day operations include the management of active marketing and advertising campaigns, including optimization, reporting and needed improvements to deliver effective ROI. My job is to partner and collaborate with account managers and account executives to build out the best-recommended marketing and advertising solutions based on customer’s goals, including creating market insights and industry vertical audits to provide up-sell and cross-sell opportunities to meet the customer expectations, retention, and growth. I have a deep understanding of the digital advertising marketplace and leverage and media platforms and resources to meet customer objectives. . I oversee and curate all weekly product and team strategy meetings for all account executives and sales reps as well as digital knowledge training for new hires. As Brand Ambassador, I oversee all the Corporate/National to local marketing and sales initiatives on all display networks along with our owned and operated site.

Responsible for building a sales and marketing strategies for automotive dealerships focused on maximizing campaign return with YOY revenue growth. Responsibilities include all sales aspects of an advertising campaign for both print and digital - writing short and long-term sales strategy, identifying opportunity and competition, schedules, pitching proof of concept and selling the solutions. Additional responsibilities include analyzing and reporting all SEM, SEO, GA, digital, forecasted online content trends and tracking with CRM tools. Data analysis research with the IHS Polk Insight relative to state registrations focusing on the Corpus Christi new and used vehicle automotive market. Accountable for achieving and exceeding sales goals, YOY revenue growth, analytics and relationship building with major accounts, pioneering new verticals and growing a highly competitive mature territory.

Creator and Director of the annual event dedicated to community outreach for the official holiday of skateboarding, Go Skateboarding Day. I Oversaw all vendor and sponsor relationship (Red Bull Energy Drink, T-Mobile, La Palmera Mall, Tillys & Papa Johns) operations, city permits, site-maps, marketing and promotional material and liability coverage. Drafted all press releases and scheduled all TV news sound bites from commercials and segment stories for all media.

Responsible for 157 route accounts for Red Bull in the Coastal Bend and Eagle Ford Shale region. Managed day-to-day sales, marketing, POS segments, customer needs in addition to strategic business planning with YOY volume growth. Accountable for customer education about the world of Red Bull, the benefits of sufficient supply to meet the consumer demand for Red Bull, meeting sales goals and building trusting partnerships with all accounts within a highly competitive territory. Managed all visual merchandising displays for retailers in the territory for new sales pushes, new product displays which supported the grown of incremental sales.

Managed day-to-day sales, marketing, visual merchandising as well as strategic business planning assisting the regional sales manager. Accountable for achieving sales goals, maintaining and relationship building with major key accounts, growing divisions within a highly competitive actions sports region. My Territory spread across Colorado, Utah, Wyoming & New Mexico. Responsibilities include but not limited to on-snow demos and clinics at local ski resorts, in-store clinics on new products for the current year after the ordering was placed at SIA Snow Sports Trade Show. Additionally, I helped plan and build out the SIA (SnowSports Industries of America) trade show in Las Vegas until it moved to Denver in 2009 displaying future product and integrated technologies while conducting product review meetings with shop owners & buyers for the following years new product and tech.