Chris Bash: Founding Partner in Austin, TX
Chris Bash
Founding Partner
Austin | United States
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Summary
Activity
Projects
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Work experience
Exercise & Excess, LLC
Founding Partner | 06/2012 - Current
Parent company of two DBAs (Austin Beer Run Club & Yomosas) which combine exercise and socializing with over 5,000 members in Austin, TX.
Bash Branding & Marketing
Marketing & Branding Consultant | 02/2019 - Current
• Assists in all areas of marketing, including branding, designing, copywriting and social media
• Defines marketing strategies, identifies the most appropriate message, and executes these strategies
• Monitors outcomes, identifies new markets, and positions services and products accurately and effectively
Texas School for the Deaf Foundation
Vice President of Board of Directors | 11/2018 - Current
Raises and disburses funds aimed at helping deaf children and students at TSDF as well as all deaf children and students across Texas.
Front Steps, Inc
Director of Philanthropy | 10/2021 - 06/2022
Provides a pathway home through shelter, housing, and community education.
• Established effective multi-year revenue programs, plans and goals for the organization supporting major gifts and funding
• Managed budgets and develops, organizes and coordinates giving events, campaigns, sponsorships, and other initiatives
• Researched, wrote and secured grants and foundational giving
• Oversaw and coordinated daily operations of the department
O'Connell Robertson
Corporate Director of Marketing | 02/2020 - 10/2020
Designs smart, elegant, and effective K-12, higher education, and healthcare environments.
• Assisted firm Principals in analysis of marketing opportunities supporting the firm's business plan.
• Oversaw the marketing team including resource allocation, scheduling, mentoring and supervision.
• Directed and oversaw communications/marketing materials and brand standards.
• Gained firm positive exposure and establishes as a thought leader through PR efforts.
• Developed, monitored, and analyzed the annual marketing and business development budgets.
Texas Charter Schools Association
Director of Marketing | 04/2015 - 02/2019
TCSA works to accelerate student achievement in Texas by strengthening and supporting a diverse set of effective, public charter schools.
• Assisted in the 85th TX Legislative Session with the historic achievement of securing $60 million in facilities funding
($200/student) for TX public charter schools.
• Developed annual marketing plan taking into account advocacy, quality and growth
• Initiated and produced strategic and creative marketing campaigns in accordance with the mission, objectives and directives
• Managed the association's brand to ensure consistency, integrity and relevance across all media and communications
• Created documents, graphics, presentations and other materials in support of the overall mission
• Worked with public and government affairs staff to develop advocacy, grassroots materials, and public relations initiatives
Dimensional Fund Advisors
Senior Designer | 05/2007 - 03/2015
Investment firm headquartered in Austin, Texas with offices worldwide
• Led strategic positioning, messaging and communication efforts during two-year long headquarter transition
• Collaboration with global sales teams on strategy development and creative execution for support collateral aiding in increasing
assets under management from $140 billion to $230 billion/64%
• Rebranded sales force marketing and presentation materials contributing to $1.7 billion in new business
• Designed and implemented look-and-feel for newly developed Defined Contributions team aiding in the team's efforts to reach
$15 billion asset milestone
• Established relationships in Austin, TX with multiple printing vendors saving company 35% annually in printing costs
MDS Advertising
Senior Designer/Consultant - Independent Contractor | 09/2006 - 05/2007
Full service, award-winning advertising agency specializing in the real estate industry
• Implemented marketing strategies, positioning and design for the investment group CR Development Group (CRDG)
with land development and hospitality projects based in Costa Rica, Panama and Nicaragua valued up to $80 million
• Rebranded Realty Austin updating their logo, website, magazine advertisements and business cards creating a consistent look and message helping secure their spot as first on best lists in Austin
• Launched two spas with cohesive branding packages, including logo and collateral design, storefront channel lettering,
advertisements and a web presence: Pulchritude based in Dallas, Texas and Meridian Bliss based in Austin, Texas
National Instruments
Senior Designer - Aquent Contractor | 09/2005 - 08/2006
Global producer of automated test equipment and virtual instrumentation software
• Art directed and project managed print materials showcasing wide range of hardware offerings aiding in record annual revenue for National Instruments in 2006 of $660 million, a 15.5% increase from the previous year
• Supported global sales office teams selling to 30,000 companies in 91 countries with packaging and promotional materials translated
and customized for each region
• Updated tradeshow materials and directional signage for 12th annual NI Week tradeshow with more than 2,500 attendees
• Consulted with internal sales force members establishing messaging for higher education-targeted materials
• Served as a consultant to the internal communications team in developing company-related materials aiming to build employee
loyalty, decrease employee turnover and keep company in Fortune Top 100 Companies to work for list
Freescale Semiconductor
Designer - Liaison Resources Contractor | 02/2004 - 09/2005
Global manufacturer of microcontrollers, microprocessors and semiconductors for use in automotive, consumer, industrial and networking markets.
• Collaborated with Austin advertising agency Sicolamartin in establishing rebranding and standardization procedures upon Motorola
announcing their semiconductor division would be divested to create Freescale Semiconductor
• Conceptualized and designed marketing materials supporting global sales force in generating a profit of $563 million in 2005,
reaching 368 on Fortune Top 500 list
• Provided direction and assistance for materials in tradeshows worldwide including inaugural Freescale Technology Forum
conference with more than 40,000 attendees to date
• Created branding and signage for first Freescale Marathon, formerly Motorola Marathon, with over 5,000 participants
Wallace Price Creative Group
Art Director | 07/1999 - 08/2003
Full service, award-winning advertising agency specializing in the sports industry
• Art directed Texas Thoroughbred magazine, a monthly four-color publication of the Texas Thoroughbred Association, earning
several American Horse Publications awards in areas of general excellence, editorial and photography
• Implemented position and strategy guidance in rebranding Travis Boats & Motors, Inc. product offering catalogues during company
expansion from 24 to 39 retail outlets in 7 states
• Developed branding, advertisements, programs and media-related materials for new minor league baseball team,
Education history
Texas Tech University
Bachelor of Arts in Advertising
Texas Tech University, Rawls College of Business
Master of Business Administration
The Graduate School, Texas Tech University
Graduate Certificate in Leadership
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