Chris Cowles: Marketing Consultant (remote) in Camarillo, CA

Support client business development, customer acquisition and revenue objectives by defining B2B digital and traditional marketing and content strategies, creating and executing multi-channel sales acceleration and lead generation campaigns and more based on client needs in collaboration with in-house sales/business development and other department teams. Work includes social media, email marketing, website enhancement and optimization work, content marketing, PPC/SEM, copywriting and more.

Executed a broad array of digital (eCommerce websites, email, social, paid search, affiliate, etc.) and traditional marketing initiatives for this worldwide publishing leader’s U.S. subsidiary in support of their automotive, powersports and specialty equipment repair/maintenance/service manuals business. Manuals sold under the Haynes, Chilton and Clymer brands in print and online formats. Managed the U.S. marketing team and budget.

Orchestrator of the company's digital (INCLUDING E-COMMERCE ON 2 SITES) and offline marketing environments. Drove a spectrum of B2C and B2B acquisition/demand gen, engagement and retention marketing initiatives utilizing internal and external marketing resources at this well-established, award-winning, global creator of consumer and wearable technology, car audio, connected car and powersports products. Product array includes both in-house brands and products created under license. Select target segments include active outdoor lifestyle consumers, fitness buffs, powersports enthusiasts and car audio aficionados.

Managed the marketing department with significant hands-on involvement in all acquisition, engagement and retention marketing initiatives at this multi-million dollar, top-rated, internet retailer/etailer/e-Commerce and reseller/solutions provider supplying a broad array of computer, consumer electronics (CE) and other products (250,000+ skus in over 150 categories) to the business, consumer, education and government markets. Heavy emphasis placed on the planning and execution of multi-channel digital marketing initiatives to drive new and repeat business.

Served as a member of the company's executive team in this VP level role. Headed the marketing, account management and IT functions at this global B2B technology (software and hardware) and engineering services company. Planned, developed and executed a wide array of revenue-enhancing product and marketing initiatives (including account based marketing-ABM) targeting a diverse group of public and private sector organizations from global Fortune 500 companies (oil, chemical, petrochemical, railroad, architecture/construction/engineering and more) to government entities at the Federal, State, Provincial and local levels including first responder agencies, both domestic and international.

Applied my diverse industry, brand and product marketing expertise in support of business development, account management, media planning and buying, integrated multi-channel marketing plan creation and tactical marketing program development and deployment at this integrated marketing agency for clients in a diverse array of industries, including A/E/C, CPG, fashion/apparel, health and beauty, retail, HVAC, healthcare (medical device, pharmacy and technology), software, public utilities, clean energy and commercial truck manufacturing. Work included planning, developing and optimizing e-Commerce websites.

Marketed a diverse array of products carrying such outstanding brand names as Nissan, Z, Barbie, Converse, Cosmopolitan, Timberland and more using a range of carefully selected traditional and digital marketing tactics and channels from advertising to websites (WITH AND WITHOUT E-COMMERCE). Managed teams. Handled budgets. Launched products and more.