Chris Fava: Creative Lead/Designer in Venice, CA

Branding, 360 campaigns, product/model shoots, art direction, logos, typography, layout, social media, packaging, trend research and inspiration boards. Notables: packaging for SEPHORA, JACK BLACK and displays, apparel graphics, and retail layout for POSEIDON STAND UP PADDLE. Plus Video Storyboarding and Production using After Effects, Premiere Pro and Procreate for storytelling on TikTok, Youtube and instagram.

I live to create whether it's on paper or in life... add in my love for questioning the accepted norms and voila this project was born. A 360 brand campaign, using guerrilla marketing, that’s created a media frenzy each year at Wimbledon. I've been interviewed by CNN, ESPN, BBC, WIMBLEDON, GOOD MORNING BRITAIN and many more with a behind-the-scenes feature on the Tennis Channel in 2019. My designs were inducted into the Wimbledon Lawn Tennis Museum in 2016, 2018 and 2019 alongside Serena Williams and Roger Federer. I’ve mastered the art of disruption/buzz and handled the pressure on the world’s stage while engaging millions of views each year. Concept through production, model shoots, illustration, photography, social media and video production. Super fun slash life altering!

Creative lead responsible for brand/story of organic food online start-up including web experience, social media, packaging and all collateral.

Helped start this fresh, tongue-in-cheek toilet paper company. Conceptualized, managed and designed the identity, packaging, ads, website and social media campaigns.

Led project initiatives across all stages of the process: from pitch to final deliverable. Designed and art directed print and web campaigns, new product launches, packaging, POP, collateral and model shoots. Ideas were often blown out to large scale events and multi media platforms. Managed and inspired the creative department to implement ‘look and feels’ for entire seasons. Educated designers on different printing processes, approved artwork, went on press checks, formed relationships with printers, vendors and clients. Interviewed and hired designers. Won numerous design awards. Promoted to Sr. AD within a year. Weeeeee.

From 2010-2012 I headed Paul Mitchell's large scale, Las Vegas event working with 3rd party vendors to create various 3D spaces. Led the creative ranging from the invites to large scale artwork and environmental graphics. Collaborated across all internal and external teams, including executive, marketing, and product teams.

Taught Introduction to Graphic Design Studio. Planned and organized 4-hour weekly classes (aka The 4 Hour Comedy Hour :D), inspiring and motivating students to push beyond their limits in a super fun environment.

Designed apparel graphics for several lines including fits.

Led the art department, set schedules, meetings, photo shoots. Designed everything from collateral to 3D environments at trade shows. Was integral in bringing the company from obscurity to award-winning status. Invented and re-invented the Blik identity system while designing various print and web projects for clients. Won accounts for The Eames Estate, Urban Outfitters and The Keith Haring Estate. Work was featured in The NY Times, Metropolis, Design Life Now, The LA Times and ID Magazine.