Chris Gordon: Marketing specialist in Charleston , SC

● Responsible for the planning and execution of approximately 20 annual in-person marketing events. ● Deep understanding of product sales and marketing goals, including retail, wholesale, & direct-toconsumer strategies. ● Increased sales and brand awareness through on-site and face-to-face interactions and exchanges at consumer marketing events. ● Identified and cultivated strategic partnerships and new opportunities for YETI brand expansion. ● Strong reputation across the outdoor and consumer industry, with a valuable network. ● Consistently exceeded sales goals and support targets through strong attention to detail and commitment to excellence. ● Served as a lead brand representative and consulted with clients, consumers, and event attendees to understand desires, anticipate needs, and provide recommendations on specific products. ● Fostered and developed relationships between consumers, ambassadors, and executive team members.

Managed communications between team members, customers, and vendors to keep operations efficient and produce successful outcomes. ● Collaborated with team members of various levels to carry out daily assignments, achieve team targets, and exceed goals in event marketing settings. ● Responsible for monitoring and maintaining proper event inventory levels at marketing events and trade shows, including the organization and rotation of products and supplies. ● Managed daily tasks and consistently sought opportunities to go beyond routine job expectations.