chris kegel: Graphic Textile and Product Designer in Chaska, MN
chris kegel
Graphic Textile and Product Designer
Chaska | United States
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Work experience
Chris Kegel Design
Graphic Textile and Product Designer | 06/2019 - Current
Trend Analysis
Market Research and Competitive Analysis
Concept Development
Retail Apparel Graphics
Textile Design and Development
Brand Merchandising and Assortment Development
Product Design and Development for Decorative Home Furnishings
Logo/Brand Identity Design and Development
Target Corporation
Principal Designer, Product Design & Development, Graphic & Textile Design | 11/2004 - 06/2019
In-House Brand Design & Development for: Shaun White, Mossimo, Pro Spirit, C9, Circo, Cherokee, Cloud Island, Pillowfort, Disney, Tom's, Vineyard Vines and Feed
Trend & Research Development: Research and develop seasonal art trends, themes, concepts, color stories, and technique. Travel domestically, internationally and pull from multiple sources for quest centric research.
Contribute to the overall art strategy to the design and merchant teams.
Brand Concept: Ensure brand point-of-view and point-of-difference through the collaboration with design team members, peers, merchants and vendors. Direct the creation and delivery of effective, cohesive art product presentations to partners. Ensure consistent story telling across brands and divisions.
Product, Textile & Graphic Design: Provide leadership in the design and execution
of creative solutions supporting merchant line plans, assortment strategies, price points and overall creative direction. Provide direction for the development of print, pattern, graphic and product designs for internal team members, external vendors, and global partners. Build strong, balanced assortments of age appropriate design solutions.
Development: Ensure quality and efficiencies with development and production
processes. Communicate effectively to ensure product executes according to brand attributes and design intent. Work with design team to ensure all product deadlines are met. Communicate overall team progress to design director and appropriate leadership.
Reebok International Ltd
Art Director, Branded Active & Performance Sportswear | 04/2003 - 07/2004
Abercrombie & Fitch
Senior Graphic Designer, Active/Lifestyle Sportswear | 01/2000 - 01/2003
Nike, Inc.
Graphics Manager/Senior Graphic Designer Active/Performance Sportswear | 08/1993 - 06/2000
Education history
University of Oklahoma
Bachelor of Fine Arts
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