Chris Martinez: Senior Level Events and Retail Marketing Professional in Costa Mesa, California

Oversee North American retail marketing & events, optimizing budgets for measurable growth across multiple global brands. Conceptualize and coordinate promotional rollouts, achieving significant engagement and maintaining key partnerships. Partner with brand sales directors to accommodate account needs. Lead product knowledge workshops, enhancing sales rep performance and brand representation. Oversee promotional asset management (digital and physical), supporting sales reps and major accounts efficiently. Manage multiple brand GTM Managers and event staff on all workflow. Direct small to large scale consumer marketing events from concept to execution, ensuring seamless operations. Develop, manage, produce, and direct internal employee events; building and maintaining company camaraderie and culture. Orchestrated high-impact sales events and campaigns, consistently surpassing KPIs and fostering significant increases in retail sales and brand loyalty. Cultivated key partnerships and secured sponsorships, enhancing brand visibility through seamless promotional rollouts and innovative event strategies.