Chris Moses: Award-winning Digital Marketer for Social Good | Open to New Challenges. in Williamsburg, Virginia

The Y is a diverse organization of men, women and children joined together by a shared commitment to nurturing the potential of kids, promoting healthy living and fostering a sense of social responsibility. I led the successful strategy development and execution of multi-channel digital marketing including online, mobile, social, email, text, search, display, interactive, and platform integration. I developed digital content, owned and managed all digital properties across digital strategy, customer requirements, roadmap development, UX design and delivery, performance, optimization, and ecommerce. My role included: --- Digital Marketing --- I developed digital marketing schedules and onsite marketing strategies to drive member engagement. --- SEO --- We increased our SEO rankings after I rewrote web content, revamped our link strategy, and developed new unique images. --- Advertising --- I created and implemented a grant program for Google Ads that allowed us to execute advertisement across Google and YouTube at no charge to the organization.

At Cadmium, we empower associations to harness the power of learning experiences. We stand at the intersection of event, learning, and video technology, providing an integrated suite of solutions that streamline event management and continuing education. I collaborated with the marketing and product marketing teams to support website design and content marketing across email, social, and collateral. I scoped and created templates for best practices on social media, HubSpot, webinars, and other channels. I also designed presentations, signage, and trade show collateral. My role included: --- Branding --- I led the digital merging of 5 companies into 1 cohesive brand. --- Digital Marketing --- I revamped our company website and integrated it with HubSpot to enhance customer sign up and elevate our landing pages.

Marketing Associate - Digital Marketing Specialist Overseeing and creating the design and content of an advertising campaign to ensure it meets the needs of the targeted audience as well as the business goals. Manage and maintain social media accounts and websites for all brands. Write copy of all marketing efforts and collateral including:, web pages, sales tools, advertisements, emails, and internal communication tactics Key Achievements: Implemented an online purchasing system for event tickets and food packages increasing direct website traffic by 133%

The Clay Chamber provided opportunity to engage the business community in Clay County through a variety of events, social media outlets and digital and print advertising. The purpose at the chamber was to aid businesses in promotion, networking and in community recognition. Maintain social media outlets such as Facebook, LinkedIn, Twitter and Instagram Work on member directories and update website Stay current on chamber events on the website calendar and facebook events Create all event collateral including: banners, billboards, agendas, and digital advertising Collbarate with the event planner, print companies and venues for events Create RFPs to insure fair distribution of local contracts

The Clay Chamber provided an opportunity to engage the business community in Clay County through a variety of events, social media outlets and digital and print advertising. The purpose at the chamber was to aid businesses in promotion, networking and in community recognition. I managed all aspects of print, digital, and social media marketing and advertising. My role included: --- Social Media --- we increased our social presence by adding links to the Chamber website, giving our visitors much greater visibility into our activities and events. --- Email Marketing --- I leveraged Constant Contact to increase email engagement of our membership. --- Digital Marketing --- I developed and implemented the Chamber’s first website, including banner ads and content.

• Create Internal publications such as invitations, event signage and awards. • Work within brand standard of the United Way parent organization and with the organization’s partners and sponsors • Create social media content in cooperation with the web content coordinator.

• Creating digital and print presentations for effective communication with clients • Designing and production of recreational and commercial catalogs, brochures and other print publications, • Production of trade show exhibitions including point of sale graphics and banners • Aided with shipping procedures of exhibition materials and coordination of booth layout and assembly

Creating virtual Marketing Campaigns including Social Media, HookahHookah and SaharaSmoke.com and print collateral. • Generating print materials for international publications including POS, print ads and packaging, to include POS boxes and tradeshow booths. • Filming and editing video blogs and how-to-videos in Final Cut Pro along with generating additional multimedia content.

Purchasing Committee, Law Enforcement Training