Chris Moynihan: Senior Digital Marketing Director in Encino, CA

* Leading efforts for site migration to Shopify Plus and personalized digital experience across all channels based on shopping and browsing behavior. * Creating a brand voice that is balanced with the art and science of digital marketing for owned DTC channels as well as wholesale retail partners. * Direct hands-on lead for all digital marketing and brand marketing efforts: paid search, paid social, seo, crm, sms, email, affiliate, and Amazon. * Created full promotional and marketing calendars to maximize acquisition/retention opportunities as well as reduce need of heavy promotions outside of BFCM. * Developed business intelligence for user segmentation leading to increased LTVs, new customer acquisition rates of 40%, and reduction of one-and-done customers by 17%.

* Lead daily digital marketing channel strategy, tactical execution, and analysis for SEO, SEM, Paid Search, Paid Social, Affiliate Marketing, Email, CRM, SMS, App Push Notifications and other channels within the digital omnichannel ecosystem - supporting online, retail, and active subscribers with $60,000,000 annual ad budget between both Alo Yoga and Alo Moves (40M/20M split). * Created a digital roadmap - 3YP for long term digital marketing strategic initiatives such as mobile first with App, Social Commerce, and Influencer based marketing channels as well as future forward marketing channel thinking. * Championed cross-functional communication with Digital, Brand, Creative, Finance, Operations, Customer Service, Stores, Sales and Inventory Teams to have full team synergy. * Spearheaded various tactics that increased qualified site traffic 55% via an increase in CTR%, AoV by 16%, Conv rates by 40% and ultimately increasing revenue by 316%. * Shifted channel focuses on six key personas for acquisition, retargeting, and remarketing audiences. This ultimately reduced reorder lag time between customer cohorts, drove order frequency to increase customer lifetime value, while lowering CACs by 43%. * Created new digital experiences, such as agile response ads, TikTok, live shopping, OTT/CTV, programmatic display, and full CRM integration to create a personalized digital experience. * Partnering with key vendors like Meta, to create new alpha/beta tests on various platforms driving new audience acquisition with higher conversion rates and AOVs.

* Managed and executed the digital marketing strategy for the Herbalife Nutrition NAM online marketing experiences, digital properties, and CRM. * Optimized lead conversion opportunities for distributors in a B2B2C environment. * Marketing development lead on companywide digital transformation project including new company website, creation optimization and user adoption of HNconnect - a new (Salesforce CRM solution), and Adobe Experience Manager. * Developed the plan for regional specific social media channels to engage customers, distributors and preferred member segments. * Introduced and promoted adoption of SMS communication - 20k+ active subscribers within the first hour of announcement.

* Designed and executed the day-to-day management, optimization, and analysis of all acquisition-focused marketing campaigns and channels, in support of worldwide ecommerce business for all JAFRA regions - Paid Search, Paid Social, SEO, Email Marketing, Amazon AMS & AMG, Direct Traffic, Social Media, In-Box Experience, & more. * Introduced new marketing channels for both direct to consumer online sales and consultant lead acquisition, including affiliate marketing and UGC Social Commerce. * Created a digital marketing calendar and budget in accordance with ecommerce and digital marketing plans globally: NAM, EMEA, and APAC.

* Directly overseeing all aspects of the global ecommerce business unit amongst the six KSGB brands: Kswiss.com, SupraFootwear.com, PalladiumBoots.com, OTZShoes.com, Kr3wDenim.com and PLDMShoes.com. * Defined strategies for each online marketing channel with the focus of acquisition, conversion, engagement and retention, within targeted ROI on each marketing pillar. * Worked with EMEA & APAC regional teams to establish an aligned International Marketing Calendar for new product releases, targeted sales promotions, and associated social assets. * Identified opportunities to optimize current marketing channels to maximize revenue generated while reducing CPA by creating KPIs for each market segment, and creating a real-time dashboard for cohesive vision and transparency amongst all stakeholders. * Created comprehensive monthly and forecasted P/L for ECOM by brand and region. * Established 10+ new customer acquisition channels to promote higher average order size, higher conversion percentages, and reduced marketing percentage to spend - Shopping Cart Abandonment, Affiliate Marketing, Google Product Listing Ads, Comparative Shopping Engines, Dynamic Search Ads, Amazon AMS, Social Shopping/Social Influencer Marketing, Groupon Initiative, Enhanced Blog Community, and more. * Website merchandising for each brand and promotional calendars.

* Accountable and responsible for all aspects of defining and implementing the online marketing strategy for Shield HealthCare. * Forecasting of annual and monthly sales goals and benchmarks to create fiscal budgets based on setting GP targets, P&L management, promotional and content calendars, revenue attainment goals, and overall marketing goals through sales analysis and ROI management. * Coordinating promotion of products and services to maintain existing and develop new markets and obtain a competitive position in the industry. * Transforming the ecommerce department into a profitable division by multimillion-dollar growth or by over 800%, in 5 years. * Using strategic online multi-channel marketing skills include: Advanced Search Engine Optimization (SEO) management, Google PPC certified, Google Analytics certified, email personalization, affiliate marketing, social media marketing, blog and website content, product reviews, selling on Amazon, enhanced product descriptions, product categorization, remarketing and custom audience creation, comparative shopping feed management and website architectural layout design for optimizing conversions.

* Responsible for all aspects of sales and marketing of the company from support staff to the training of the sales staff and marketing staff. * Developed a complete national marketing program that included Paid Search and Content Marketing, with a matching website for lead acquisition. * Executed a sales program where none previously existed that included a lead generation program, referral program, and customer follow-up.