chris parkhurst: Revenue Growth Executive | Global Brand Leadership | Digital Transformation Expert in Seattle, Washington

As the Head of Global Marketing at iFixit I lead the development and execution of strategic marketing initiatives to drive brand awareness, customer engagement, and revenue growth across multiple channels and international markets. This role oversees cross-functional teams, including digital marketing, content creation, and eCommerce, while ensuring alignment with the company's mission of empowering consumers to repair and maintain their technology.

As the Chief Marketing Officer (CMO) at Cascade Designs I was responsible for shaping and executing the company's global marketing strategy, driving brand positioning for its portfolio of brands, market expansion, and customer engagement. This role involves leading cross-functional teams in product marketing, brand strategy, digital strategy, multi-channel sales performance and communications to strengthen the company’s market presence and align marketing efforts with business growth objectives.

As Chief Operating Officer (COO) at Cascade Designs I oversaw the company's day-to-day operations, ensuring all business functions from manufacturing to sales/marketing to supply chain management to IT, performed at it's highest levels. This role involves optimizing processes, managing resources, and driving strategic initiatives to support business growth, while ensuring alignment with the company's long-term goals in the outdoor gear and adventure industry. The COO collaborates closely with the leadership team.

My role as Executive Vice President of the MSR (Mountain Safety Research) business unit is responsible for leading the strategic direction, growth, and overall performance of the MSR brand, which focuses on high-performance outdoor gear. This role involves overseeing product development, marketing, sales, and operations while ensuring alignment with the company’s vision and market needs. The EVP drives innovation and business expansion, working closely with cross-functional teams to enhance brand leadership in the outdoor industry.