Christi Huang: in Willington, CT

• Analyzed Pinterest performance and provided constructive suggestions to the executive director • Conducted Pinterest search bar and keyword analysis to improve social media marketing strategy • Copywrite ads, posts, and PR articles for paid and organic advertising on Facebook and Pinterest • Performed influencer marketing and competitor research on TikTok and Instagram • Improved Facebook post reach by 40% and post engagement by 55% in one month

• Allocated available resources, gather suitable eBoard team, and establish club culture • Established new club atmosphere by re-electing and training new eBoard leaders • Increased general members by 25 people by raising awareness through different social media channels

• Utilized Canva and Adobe Spark to improve content creation interactions by 114.7% in one month • Constructed A/B test for LinkedIn and enhanced page views by 110% and followers by 26% in a month • Conducted and analyzed customer and partnership research to enhance social media strategy • Launched Facebook and LinkedIn ad campaigns to expand brand awareness and customer reach • Maintained customer relationship management and reached out to potential partners

• Conducted market research on client's competitors and partnerships • Utilized Sprout Social to publish day-to-day posts on multiple social media platforms • Conducted social media analytics and created monthly reports for client presentation • Managed influencer relationship by identifying partnership opportunities and tracking performance • Assisted account executive with influencer outreach for brand collaborations

• Generated sales by determining customer's need and provided guides with recommendations • Engaged in high level and fast-paced teamwork between departments and categorized merchandise • Promoted brand recognition while helping customers make purchasing decisions Leadership Experience/ University of Connecticut Activities