Christian Beer: Outreach Coordinator in Lawrence, KS

• Plan, implement, and host recruitment events, info fairs, graduation ceremonies and other events • Organize annual International Jayhawk Festival, an academic info fair with over 35 exhibitors and 1000 attendees • Created, and continue to foster, branding for six departments and the School • Manage social media strategy across various platforms • Lead internal marketing team • Coordinate all external communications and create content for print and digital media • Build and maintain webpages for the School and its departments

• Program and lead group fitness classes • Help athletes meet and exceed their health and fitness goals • Help grow a positive and supportive environment for athletes • Develop and lead specialized programs and classes

• Planned and directed global trade-show representation, including design, logistics, and on-site implementation • Managed domestic e-commerce revenue stream, increased average monthly digital sales by 200% • Contributed to new business development and sales, increasing the number of brick-and-mortar accounts by 150% • Conducted sales and marketing training for retailers and distributors • Created and maintained e-commerce platforms for international partners • Created ambassadorship program of 20 athletes in target markets

• Managed diverse staff • Gained experience in developing sales, merchandising and marketing techniques