Christian Waters:
Christian Waters
United States
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Work experience
MWFC Global Ventures Hong Kong Limited
Director of Marketing | 11/2014 - 05/2017
A global entity based in Hong Kong owned by NBA's Shaquille O'Neal & Kyrie Irving
• Negotiated first ever Perpetually Licensed FMCG beverage deal in China
• Deal w/ listed company, market cap of USD$2B, deal value $100m/5yrs http://bit.ly/2zkY2nF
• Face of brand presenting to media, partners, shareholders, sponsors
• Negotiated Shaquille O'Neal, Kyrie Irving (NBA) into shareholdings
• Secured their and others Image & Likeness rights for China region http://bit.ly/2zNrShR
• Negotiated, oversaw all media buys, PR efforts, digital strategy, ATL/BTL,
• Produced multiple Quarterly media, customer events, including 6k seat Shaq Charity Event
• Managed large scale events, product launches, media events, in store appearances
• Directed charity events, appearances, fund-raisers, celebrity events, TV/online programs
• Conceptualized, developed, managed full scale digital branded content/conversion programs
• Grew organic social media following from zero to 100k in three months, no
TERF Distribution
Director of Marketing | 11/2014 - 08/2016
Licensing, distribution entity to capitalize on fashion, lifestyle opportunities in the U.S.
• Negotiated licensing and manufacturing partnerships in line with company’s growth objectives
• Cultivated deals with Atlantic Music, Warner Music, Monster Inc (audio), Iconix Group, other influential entertainment, sports, media groups
• Those deals monetized to over $4m in partnership driven revenue over 4Q term
• Managed P&L, budgets, projections, run rates, ROI analysis, operational and capital raising strategies,
• Worked directly with media, PR departments at MNC’s to grow brand image, exposure and consumer base
• Managed creative for large scale national print and digital ad buys, negotiated ad buys
• Negotiated new licensing deals which boosted revenue by 300% in 2014
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