Christina Deneff: in Mission Viejo, CA
Christina Deneff
Mission Viejo | United States
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Summary
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Work experience
Boot Barn Holdings Inc
Visual Merchandising Coordinator | 01/2019 - 06/2020
The Visual Merchandising Coordinator will assist the Visual Director in creating
merchandise floor sets that inspire customer interest and increase sales. Help
execute product display, P.O.P., props, fixtures, and fixture components for all
Visual Merchandising strategies, while executing across all store types.
Responsible for all stores nationwide Fixture and Marketing needs. Opened stores from brick and mortar, as well as training and devolping stores staff on company
merchandising standards. Conducted fixture assesments and marketing
assesments. Ensured all new stores received all Marketing P.O.P, New store
opening packets, fixtures, and essential needs pertaining to visual
merchandising. In charge of creating and developing companies Visual Manual and distributing it to all stores nationwide. Interface with major vendors on
product display, fixtures, and brand presence in stores. Sent weekly store
communications showcasing new product, and upcoming promotions. Worked with retail pricing team to ensure markdowns were set to hit stores in a timely
fashion as new product hit stores. Worked with buying team to ensure all new
merchandise dropped from warehouse to stores in line of visual updates as well as store alloaction team.
Boot Barn Holdings Inc
Store Manager | 01/2018 - 01/2019
The Store Manager is responsible for building, maintaining and institutionalizing an
environment that supports the Boot Barn mission, vision, and values. The Store
Manager is a business driver who must demonstrate the highest level of leadership in support of exceptional customer service, associate
development/engagement, merchandising standards, store operations and attainment of store sales goals. The Store Manager will partner the District
Manager, Human Resources, and Store Support Center in pursuit of year-over-year increases, a best in class customer experience, ensuring
profitability of the business through optimized staffing, shrink reduction and general expense management.
Boot Barn Holdings Inc
Assistant Store Manager | 03/2017 - 01/2018
I partnered with the Store Manager to develop the skills of individual Sales
Associates to ensure customers receive the highest level of service through
creating an engaging environment, accurate product knowledge, maintain
corporate merchandising standards, and all other components of customer
service. Lead by example and exceed in all individual sales metrics. Demonstrate
high degree of professionalism in communication, attitude and teamwork with
customers, employees, corporate partners and vendors. Take initiative to
develop my professional leadership growth by understanding all aspects of the
business including but not limited to operations, merchandising standards and through talent development and coaching.
Boot Barn Holdings Inc
Assistant Store Manager | 11/2015 - 03/2017
I partnered with the Store Manager to develop the skills of individual Sales
Associates to ensure customers receive the highest level of service through
creating an engaging environment, accurate product knowledge, maintain
corporate merchandising standards, and all other components of customer
service. Lead by example and exceed in all individual sales metrics. Demonstrate
high degree of professionalism in communication, attitude and teamwork with
customers, employees, corporate partners and vendors. Take initiative to
develop my professional leadership growth by understanding all aspects of the
business including but not limited to operations, merchandising standards and through talent development and coaching.
Tilly's
Assistant Store Manager /Visual Merchandising Manager | 03/2015 - 11/2015
Assumes Store manager's role in supervising staff and managing Store functions in their absence. Strives for sales excellence and results; ensures selling standards
are met. Excellent sales and customer service skills. Maximizes sales through
strong floor plan supervision. Ensures all associates are trained on product
knowledge, selling skills, customer service and operations. Constantly providing
information and feedback to sales associates. Adhere to store payroll hours
chart, control company assets while striving for 100% accuracy and compliance in cash, inventory, fixtures and property. Support the execution of visual
planograms and promotional directive; implements visual merchandising
updates. I work as a member of a team to ensure all store standards are met.
Huntington Surf And Sport
Ladies Department Manager | 03/2014 - 03/2015
Responsible for Women's Active wear; outdoor fitness wear, and Accessories.
Interface with buyers, vendors, and reps. Merchandising product. Provide input towards corporate in fashion forecasting.
Provide exceptional customer service while promoting and selling products.
Utilizing marketing strategy; visual merchandising tactics; product demonstration:
sales & cash control.
Education history
Fashion Institute of Design And Merchandising - Los Angeles
Associate of Arts
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