Christopher David Duran: Sr. Brand Marketing & Public Relations Specialist in Covina, CA

• Manages licensed marketing development cycle in partnership with in-house creative service department and studio partners such as Disney, Pixar, Marvel and 20th Century Fox, leading all stages of the process including campaign kick-offs, marketing brief development, creative reviews, asset production and licensor approvals to launch final creative chain-wide across 140+ BoxLunch stores, BoxLunch.com and digital marketing channels. • Oversees and tracks $2M in-store and new store marketing budget, working closely with construction, store operations, real estate and visual marketing teams as well as vendors to execute biweekly chain-wide signage updates across existing locations and build out retail experience for 30+ new stores annually. • Leads public relations strategy and execution for consumer products initiatives, new store openings and retail events across lifestyle, pop culture, trade and regional media outlets. Key placements include coverage on Nerdist, Hypebeast, Comicbook.com, BuzzFeed, Bustle, Food & Wine, License Global Magazine and Chicago Tribune. • Collaborates cross-functionally with executive leadership, merchant and planning teams to develop the yearly marketing calendar, executing integrated marketing campaigns and events in partnership with internal social media, retail marketing, ecommerce and digital marketing teams as well as external stakeholders such as studio teams, brand partners, commercial real estate companies and non-profit representatives.

• Managed PR strategy and influencer outreach programs for Publish Brand Inc.’s in-house apparel labels (Publish Brand, Publish Brand Hers, Team Cozy, FairPlay and Superism). • Expanded editorial coverage of men’s and women’s product by securing placements on high-circulation media outlets such as Hypebeast, Complex, Cool Hunting, Playboy, Nylon, Racked, Ask Men, Men’s Health, MTV Style and Maxim. • Partnered with e-commerce team, social marketing department, marketing managers and international distributors to develop global marketing calendar and seasonal communications plans. • Tracked and analyzed editorial and social coverage of all brands for ROI reporting, investor meetings, sales presentations and marketing partnership proposals. • Key campaigns included: Publish Brand x Onitsuka Tiger collaboration, Publish Brand x Clae, FairPlay x Brooks Running, Puma x Team Cozy partnership and Publish Brand Hers (Publish Brand's women's line) launch.