Chryssie Banfell: Social Media Marketing Expert in Pensacola, Florida

• Develop and execute social media advertising strategies for diverse clients, ensuring alignment with business objectives. • Craft compelling ad content, optimizing copy, graphics, and videos for various platforms to maximize click-through rates and conversions. • Conduct audience analysis, shaping targeted advertising efforts to resonate with demographics, interests, and online behaviors. • Utilize social media analytics tools to monitor and analyze campaign performance, measuring key performance indicators (KPIs), and delivering regular performance reports to clients.

• Headed paid social media advertising program, consistently delivering 10-20x ROAS in collaboration with a media agency. • Established and championed a National TikTok Ambassador Committee, driving TikTok engagement to 1M likes and 50k followers within a 4-month timeframe. • Managed agency partnership, overseeing all aspects of paid social media advertising: budget, strategy, targeting, creative, copy, and reporting. • End-to-end management of organic social presence across Instagram, Facebook, and Twitter, including content creation, scheduling, publishing, copywriting, community management, analysis, and reporting. • Identify, partner, and manage contracts and relationships with key social media influencers and their agents/managers.

• End-to-end management of organic social presence across Instagram, Facebook, and Twitter, including content creation, scheduling, publishing, copywriting, community management, analysis, and reporting. • Increased Instagram followers from 10k to 191k within 5 years, seeing a 19x lift in organic growth. • Authored all brand copy across the website, catalogs, print ads, blog posts, news releases, and social platforms. • Maintained go-to-market strategy launch calendar and communicated key marketing initiatives cross-functionally to internal teams. • Directed public relations outreach, including creating, distributing, and overseeing media materials such as news releases, digital assets, and product seeding kits to media outlets, athletes, and sports agents for marketing campaigns and product launches. • Operated as a women’s skate team manager: Scout, recruit, and manage relationships with female skateboarding athletes. • Developed the paid social media advertising program, including strategy, budget management, publishing, targeting, copy, and reporting. • Established Etnies’ first Global Wear Test Ambassador Program.

• Produced editorial coverage for ESPN blog (FrontRow). • Crafted athlete bios, press releases, and editorial stories to pitch to media publications.