Chryssie Banfell: Social Media Marketing Expert in Pensacola, Florida

Chryssie Banfell

Social Media Marketing Expert
Pensacola | United States
Skills
No information
Interests
Cycling
Motorcycling
Mountain biking
Skateboarding
Snowboarding
Surfing
Summary
Activity
Projects
No information
Work experience
Banfell Marketing
Paid Social Media Advertising and Consulting | 01/2022 - Current
• Develop and execute social media advertising strategies for diverse clients, ensuring alignment with business objectives.
• Craft compelling ad content, optimizing copy, graphics, and videos for various platforms to maximize click-through rates and conversions.
• Conduct audience analysis, shaping targeted advertising efforts to resonate with demographics, interests, and online behaviors.
• Utilize social media analytics tools to monitor and analyze campaign performance, measuring key performance indicators (KPIs), and delivering regular performance reports to clients.
Sky Zone
Social Media Manager | 02/2019 - 06/2021
• Headed paid social media advertising program, consistently delivering 10-20x ROAS in collaboration with a media agency.
• Established and championed a National TikTok Ambassador Committee, driving TikTok engagement to 1M likes and 50k followers within
a 4-month timeframe.
• Managed agency partnership, overseeing all aspects of paid social media advertising: budget, strategy, targeting, creative, copy, and reporting.
• End-to-end management of organic social presence across Instagram, Facebook, and Twitter, including content creation, scheduling, publishing, copywriting, community management, analysis, and reporting.
• Identify, partner, and manage contracts and relationships with key social media influencers and their agents/managers.
etnies
Brand Communications and Social Media Specialist | 12/2015 - 02/2019
• End-to-end management of organic social presence across Instagram, Facebook, and Twitter, including content creation, scheduling, publishing, copywriting, community management, analysis, and reporting.
• Increased Instagram followers from 10k to 191k within 5 years, seeing a 19x lift in organic growth.
• Authored all brand copy across the website, catalogs, print ads, blog posts, news releases, and social platforms.
• Maintained go-to-market strategy launch calendar and communicated key marketing initiatives cross-functionally to internal teams.
• Directed public relations outreach, including creating, distributing, and overseeing media materials such as news releases, digital assets, and product seeding kits to media outlets, athletes, and sports agents for marketing campaigns and product launches.
• Operated as a women’s skate team manager: Scout, recruit, and manage relationships with female skateboarding athletes.
• Developed the paid social media advertising program, including strategy, budget management, publishing, targeting, copy, and reporting.
• Established Etnies’ first Global Wear Test Ambassador Program.
etnies
Marketing Communications Coordinator | 12/2014 - 12/2015
etnies
Copywriter and Social Media Specialist | 11/2013 - 12/2014

ETN Media | Street League Skateboarding
Marketing and Event Production Intern | 04/2012 - 09/2012
• Managed a grass-roots volunteer program with over 100+ participants nationwide.
• Aggregated event data to develop Marketing Recap and Behavioral Data reports.
• Oversaw social media community management, interacting with users on Facebook, Twitter, and Instagram.
X Games
Event Publicity Assistant | 05/2012 - 07/2012
• Produced editorial coverage for ESPN blog (FrontRow).
• Crafted athlete bios, press releases, and editorial stories to pitch to media publications.

Dew Tour
Field Marketing Representative | 09/2010 - 10/2010
• Proactively engaged local action sports enthusiasts, informed them about the event, and facilitated strategic partnerships with local charities, skate shops, and skateparks to drive event attendance and community involvement.

FUEL TV
Marketing Intern | 05/2009 - 08/2009
• Collaborated with teams cross-functionally to support the development and implementation of marketing campaigns.
• Forged strategic partnerships with local businesses, fostering cross-promotional opportunities that enhanced brand visibility.
Education history
University of West Florida
Bachelor of Communications and Marketing | 2006 - 2010
Connections
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