Clarence Gabriel: Principle in Los Angeles, CA

Develop, manage and creative direct brand marketing strategies from concept to completion. Initiate consumer, market, industry, and competitor research including focus groups and surveys. Analyze and interpret market data to identify viable and brand-appropriate marketing and business opportunities that are consistent with each client’s brand and market position. Develop strategic communication plan, projects and objectives across the organization as related to branding. Develop brand identity concepts, products and packaging. Conduct Request for Proposal (RFP) process to identify external business partners that support brand marketing objectives. Measure ROI for marketing initiatives and programs, based on several metrics: profit, sales, customer retention, new customer acquisition, inquiries, brand exposure, etc. Determine and manage the marketing budget. AREAS OF EXPERTISE • Brand strategy development – research and programming • Strategy execution – print, web, social media, e-commerce, experiential marketing, product design, merchandising, corporate social responsibility programs and sponsorship. • Strategy management – campaign analysis, profit and loss reporting. CLIENT LIST: • Loni M. Designs – Active • Roots Body – Active • Le Dessein - Active • Modoo Modoo Designs – Active • Le Coterie – Active • Luxe Interiors & Design Magazine - Completed • AIDS Project Los Angeles - Completed • Kreiss Furniture – Completed • Diann Valentine – Completed • Cherie Amour Body Care – Completed • PSG Design – Completed