Clay Hillenburg: in Denver, CO

Directed Dealer Channel Division team responsible for formulating go-to-market strategies, developing sales programs and promotions, establishing pricing, executing new product launches, and authoring communications to internal cross functional teams, sales partners, and 5,000+ businesses representing 13 brands and $1B+ in revenue. • Devised and implemented a strategic business plan in coordination with Finance and Operations to drive targeted promotional programs, resulting in a reduced promotional spend of 29% and 1.7% contribution margin growth. • Leveraged customer insights to initiate and implement the launch of a new growth co-op program, branded MasterPath, resulting in 465 stagnant channel partners growing $35M in one year. • Coached team through the management of multiple new product launches representing 10%+ of dealer sales. • Transformed channel team, improving executional effectiveness while taking on additional value add projects. • Spearheaded and managed trade pull-through and designer loyalty incentive sales programs targeting growth with 3,000+ contractors and 11,000+ designers. • Introduced “Make It Easy” experience tactics in premium products, resulting in 2% premium sales growth. • Successfully pitched and launched a new private label brand, Dwelling Cabinet Co., resulting in $2M incremental revenue with a large national account. • Guided team on the roll-out of 3 new series in the Schrock, Diamond, Kemper platform, a part of the strategy to influence channel partners to remain in one brand across a broad price spectrum and minimize channel conflict. • Boosted sales of the Entra, Vibe, and Echo product lines by 25%, through successfully lobbying the product and logistics teams to expand geographical distribution to 11 additional states. • Spearheaded, in conjunction with IT, Finance, Legal, and Compliance teams, the use of digital applications to generate, approve, and store all 150+ national sales contracts. • Pioneered a new digital tool, with assistance from IT and Customer Service teams, for specifying and quoting, reducing waste, improving data collection and meeting channel needs. • Negotiated all 3rd party contracts with agencies and vendors used to help execute channel marketing programs. • Facilitated the launch of an online ratings and reviews program, elevating the presence of our brands and best channel partners in organic search hits.

Promoted to lead Dealer Channel strategic marketing plan for four brands and $600M+ in revenue. • Orchestrated the product strategy, channel adoption and growth plan of the new dealer channel exclusive product line, KraftMaid Vantage, eclipsing our $90M revenue target, improving product mix, and reducing promotional spend by 20%, resulting in an overall 9% contribution margin increase. • Headed the launch team of the new KraftMaidONE product line, including channel go-to-market strategy, training development, sales forecast, profitability, customer service policies, sales tools, and cross-functional alignment, outperforming our $5M year one revenue target. • Led the dealer web portal redesign initiative, in partnership with the IT team, to make doing business with KraftMaid easier for channel partners while also reducing web costs to the company by more than $25K a month on the project. • Planned the annual KraftMaid Summit event, for 150 valued channel partners, focusing on building relationships, showcasing our $3.5M investment in manufacturing improvements, and launching the exclusive KraftMaid Vantage product line. • Implemented a new digital ordering process to replace manual fax submission, reducing process flow times and saving on order entry labor costs by more than 10%. • Chartered the go-to-market strategy, product line development, and P&L of OneTwoOne Cabinetry, a new brand exclusively built to target new channel partners in highly saturated KraftMaid markets.

Promoted to revitalize an under-performing market leading a team of 16 salespeople, spanning 27 states, 668 accounts, and $65 million in revenue servicing the specialty retail channel. • Attained #1 ranking as a sales team in 2011 by exceeding our region sales target, despite a 1.4% industry decline. • Identified key leaders in the sales ranks and delegated high performers into leadership roles and as spokespeople for best practices in sales techniques and problem solving. • Coordinated with Channel and Product Marketing on new product branding, messaging and pricing to facilitate new product launches, competitive trends, price increases, promotions, and product gaps. • Instituted 2 consecutive 4th quarter sales competitions motivating team to build and maintain relationships with low share designers, accelerating the achievement of annual sales targets. • Partnered with VP and Regional peers to create more robust marketing and training materials for 2012 Lowes Vendor Fair Training, which included 782 Lowes Salespeople trained on selling the KraftMaid brand successfully.