Cody Carlson: Business Development Professional in Gilbert, AZ

Freelance business development through strategic copywriting marketing campaigns to drive sales conversion rates up.

Major unit sales representative is responsible for building relationships with customers in helping them make a purchase. Meets and greets customers from a service oriented perspective. Learn and use company approved sales process with every sales opportunity. Log names and numbers of customers encountered on a daily basis. Familiar with product and services sold at the dealership in order to present features and benefits of products to customers. Project positive image to customers at all times. Any other duties deemed necessary for the overall success of the department and dealership as a whole.

Manage all marketing aspects for dealership. Coordinate media buys including radio, billboard ads, prints ads, event sponsorships, and social media and digital ads while obtaining coop agreements from manufacturers. Create, prepare, execute, schedule, host and evaluate events. Build relationships with media partners, business owners, customers, contractors, management and staff. Meet with management regularly to analyze needs and create action plans. Gained earned media by creating newsworthiness for radio segments and print publications. Create marketing material and develop ideas for promotions. Write copy for radio scripts, online content and internal and external communication. Oversee major unit builds for giveaways and sponsorships. Manage community outreach projects and donations

Providing exceptional service throughout the customer’s experience. Communicating effectively both in-person and over the phone to discover the customer’s wants and needs. Navigating and using various provided computer programs as selling tools. Consulting and guiding customers to the appropriate next step based on their situation. Facilitating steps of the sale, such as the vehicle appraisal process, taking test drives, and submitting finance applications. Reading, collecting, and transcribing data in order to complete accurate paperwork. Seeking out opportunities for self-development, participating in training, and welcoming performance feedback. Building and maintaining strong relationships and demonstrating excellent teamwork.