Colleen Hanlen: in Oceanside, California

Develop golf accessories for Top ranking PGA tour players, Majors tournaments, and direct to consumer. Product ranging from gloves, hats, golf bags, club headcovers, umbrellas, towels, ball markers, Collaborate with cross functional teams (product managers, design, purchasing, planning) and communicate with manufacturers to deliver high quality, innovative and functional products on time for seasonal launches and tournament dates.

Designed iconic styles for core fashion and advanced performance categories (Classic / Heritage, Teen Specialty, Skate / Streetwear, Travel, Outdoor, Adaptive). Delivered innovative, resourceful, appealing new designs to boost brand equity with consumers and drive $15M+ in annual revenue through high-performing new products and satisfying customer experiences. Organized, designed, and implemented groundbreaking, industry-leading products, focusing on inclusion and diversity and garnering loyalty, trust, and brand equity amongst consumers. Researched trends, collecting and studying articles / data points from industry-leading sources globally, filtering through brand lens, and generating seasonal concepts to deliver accurate fashion predictions and optimize sales opportunities. Conducted category-specific research, observational studies, and focus groups consumer, leading to iterative prototype designs to enhance functionality that garnered consumer trust though aesthetically pleasing, efficient, effective product feature sets in thousands of product designs. Delivered compelling design presentations throughout product development stages, engaging / influencing colleagues to support ideas and bring to market vetted concepts, gaining customer acquisition, and promoting business development. Analyzed bill of materials (BOMs) for projects that ranged in complexity, confirming margin requirements met to ensure profitable product. Evaluated prototypes and studied feedback from focus groups, test studies, athlete, and consumer interviews, pinpointing ergonomic issues and refining fit and finish details to enhance product comfort, usefulness, and functionality. Collaborated with MIT, IDEO, and select apparel brands, leading to world-class, cutting-edge innovations and fashion forward, limited-edition products. Decreased sample rounds 50% and reduced dependency on vendor sample room by devising rapid prototype paper patterns to cut production time and increase initial sample round accuracy, and selling ideas, testing with consumers, and garnering support and feedback for further iterations. Devised sustainability concepts and renewed vintage heritage styles for Upcycled project, using previously discarded materials to assist in achieving yearly sustainability goals while bringing new life to vintage heritage styles to gain customer appreciation and satisfaction. Boosted sales $500K+ and evolved outdoor category by formulating backpack cooler concepts, including engineering with easy-access carry methods and insulated capabilities, and resulting in styles outperforming high-end competition at more competitive price points.