Colton Westerberg: Footwear Designer / TYR / OluKai / The North Face / Converse in Denver, Colorado
Colton Westerberg
Footwear Designer / TYR / OluKai / The North Face / Converse
Denver | US
Interests
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Industries
Creative Agencies
Streetwear
Health & Fitness
Summary
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Activity
Projects
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Work experience
Berg Design Co
Co-Founder | Design Consultant | 04/2016 - Current
Berg Design Co was co-founded by my brother, Jordan Westerberg, and I at Iowa State University. Guiding brands, companies, and investors on how to understand & build great products, services, and processes. Specializing in footwear design. I have a great understanding on design ethos, innovation, consumer/athlete research, line building, targeted market segmentation, concept ideation, creative direction, construction/manufacturing, and finalizing details. Having worked for several companies, I have vast knowledge and skills for several types of footwear in many different categories. From lifestyle and streetwear fashion to innovative, technical, and performance footwear.
Creative Direction / Lead Design Consultant
- OluKai
- Hanks Running
- TYR
Problem solver.
Creativity enhancer.
Solution achiever.
Human empathizer.
The North Face, a VF Company
Footwear Designer II | 03/2020 - 04/2023
Performance, Lifestyle, Collaborations.
Helped build and enhance the design ethos for lifestyle, performance trail, and mountain footwear. Assisted creative direction to raise the footwear line into the realm of their apparel and equipment. Growing the Off-Mountain and lifestyle business through comfortable, everyday shoes that perform. Developed an understanding of product innovation, industrial design, material engineering, athlete needs, awareness, and anatomical geometry.
Lead design on Infinite 2 performance trail runner
Lead design on new NSE platform for comfort
Lead design on Wayroute Light Hike
Lead design Flypack Hybrid
Lead design Back 2 Berkley
Lead design on Never Stop line
Lead design on all collaboration projects
Design collaboration for UNDERCOVER - SOUKŪU
Assisting on all creative direction for Performance & Lifestyle
Converse
Footwear Designer I | 12/2017 - 01/2020
Basketball, Lifestyle, Collaborations.
Joined an unbelievably creative team to build the next chapter for Converse Basketball. Basketball, Lifestyle, Collaborations.Worked in the performance basketball category. Building Converse’s arsenal of basketball shoes as they returned to the court. Created and designed platforms and design guidelines to excel the company’s performance line.
Lead design for Chuck Taylor CX Disrupt
Lead design on pinnacle shoe for new comfort line, collab w/ TheSoloist
Lead design / creative direction for UNT1TL3D category
Lead design collaboration for Russell Westbrook for All-Star Weekend, AJ1, AJ11
Assisted design direction and tooling on All Star BB Shift CX
Converse
Nike ETW - Contract Footwear Designer | 09/2017 - 12/2017
Assisted in techpacks, ideation, creative direction, deck building, and overall anything to help the team and make everything run as efficiently as possible. Worked with other designers to help them with anything they needed.
Designer and collaboration with Bandulu Street Couture
Winnebago
Pattern Designer | Sewing Intern | 11/2016 - 01/2017
Headed sewing pilots before entering the production line. Assisted master seamstress with several material patterns. As well as looked at materials and gave advice to help the design team with imaginary ideas. Sewed and refined automotive seats, benches, sofas, beds, and full scale upholstery.
Fred Sparks Design
Industrial Design Intern | 08/2016 - 11/2016
Contributed with form development sketches alongside lead designers. Built creative decks for ideation and consumer trend research on tactical products.
Education history
University of the Arts London
London College of Fashion | 2016 - 2017
Iowa State University
Bachelor of Science (B.S.) | 2013 - 2017
Connections
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