Corey Brindley: Director of Marketing in Laguna Beach, California

Lead the global, consumer-centric brand marketing for Roark, successfully positioning Roark and its divisions as a cornerstone brand of modern adventure lifestyle. Drove brand awareness and sales by leading the content creation process in line with marketing and product initiatives while maintaining a premium brand storytelling identity Responsible for creation and implementation of an omni-channel, 18-24 month GTM calendar working cross departmentally with Product, Sales and Art. Annual campaign planning, development and production Conceptualized and produced all short and long form content Created and managed annual budget across all marketing divisions (Mens, Womens, Run Amok) Handled music supervision and licensing for all divisions Developed brand voice and tone through creative copywriting across all channels Lead media partnership strategy and execution with endemic and non-endemic media with an omni-channel approach Implemented a robust digital strategy by introducing new channels to Roark's advertising campaigns (podcasts, PR, film festivals, affiliates, etc) Directed and produced all brand related events

Developed, managed and executed digital advertising calendars, asset creation and content organization working cross-functionally with Art, Design and Retail. Organized project timelines for all product releases and tracked deliverables from start to finish to support advertising, retail and DTC needs. Created and monitored annual advertising, film and production budgets. Negotiated with advertising partners to develop successful rollout strategies and campaigns to increase ROI. Responsible for film production, music supervision and licensing. Oversaw global omni-channel rollout of the Rising Seas campaign, winner of the 2019 SIMA Mens Marketing Campaign of the Year.

Directed and organized all marketing campaigns for digital, DTC and retail. Developed brand marketing initiatives and GTM calendar for the global brand. Constructed and implemented brand voice and tone across all channels. Directed and produced all brand related events globally. Facilitated the development of the ecommerce platform, leading all forecasting, buying and marketing efforts, achieving a yearly 20% increase in annual profits. Handled all forecasting and buying for the brick and mortar store in Los Angeles.