Corinne Malo: Content Marketing Manager in San Antonio, TX

Managed 23 brands, over 10,500 products, in over 30 categories within the company’s PIM/DAM database (Salsify) Work closely with the eCommerce and Product teams to support product information and syndication requirements of our retail and eCommerce partners through channel mapping in Salsify (Home Depot, Amazon, Shopify, Walmart, Target) Create enhanced content (A+ content) within Salsify and syndicated to retailer sites (Lowe’s, Home Depot, Amazon, Shopify, Target) Enhanced Content on Lowe’s increased sales by 150% in the first month of implementation. Create catalogs within Salsify for internal (sales, product managers, eCommerce) and external teams (retailer buyers, trade shows, vendors) to leverage to pull product information and assets as needed. Writing and editing content, ensuring voice and style standards are always consistent, and maintaining brand consistency. Provide content for our brand's and corporate's social media channels, blogs, newsletters, and emails in collaboration with our PR agency. Worked closely with several influencers to promote new product launches and gather UGC. Solo ownership of Bazaarvoice, Connections/Workbench portals and TryIt Sampling programs. Maintain content and product listings on Shopify-based direct-to-consumer (DTC) websites.

Developed a content strategy plan from scratch which included video production, online marketing activities, and community/PR events. Created and managed content calendars for 14 hospital facilities across San Antonio for the calendar year. Created content for the brand to share on digital channels. Monitor fans/followers’ conversations and engage in online dialogue as the voice of the brand. Organized reporting on the monthly status of social platforms, as well as ad hoc large campaign reporting to executives and stakeholders of the organization.

Developed a team road map for the department, which helped outline the growth of the team from 2 people to 4 in less than 2 years. Created National Hardware social profiles from scratch and grew the audience on Facebook to 10k followers through organic and paid strategies in 8 months. Managed relationships and contracts with 40+ bloggers and influencers which delivered 100-120 in-use photos, for a cost savings of over $50k in one year. Responded to 780+ customer ratings & reviews in a single year, for one brand. Monitored fans/followers’ conversations and engaged in online dialogue as the voice of the brand, and reduced response time by 50% from 4 business hours to 2. Increased in-store sales of products by 70% with zip code targeted ads on Facebook. Daily experience in Adobe Photoshop. Knowledge of HTML and SEO best practices. Create content for our brands to leverage across digital channels. Work closely with internal stakeholders (Brand managers, product managers, photography/graphics, quality control, eComm, and web development teams) and externally (marketing and PR agencies).

Increased organic search rankings on retailer sites through optimization of content. Completed data and helped build out Stibo (STEP) data management program. Developed marketing copy, bullets, and photography and A+ content for online product catalogs. Merchandised product content to address consumer questions, and to increase SEO visibility. Global Data Synchronization Network (GDSN) Setup/Management. Coordinated with internal stakeholders to set marketing data standards for retail & wholesale websites. Filled in as department manager over a team of 5 people.